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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Archive

Illustration of a security network diagram with padlock icons on a dark blue screen

Can you trust Parse.ly with your audience analytics data?

February 4, 2026

The content analytics platform promises privacy-first data collection, but newsrooms should understand what it tracks and where it stores information.

Read moreCan you trust Parse.ly with your audience analytics data?
Digital shield protecting newspaper and website content from AI scraper

Ad lobby seeks federal law protecting publishers from AI scraping

February 3, 2026

The Interactive Advertising Bureau wants Congress to stop AI companies from using news content without paying for it.

Read moreAd lobby seeks federal law protecting publishers from AI scraping
Smartphone displaying the Scripps Networks app with channel logos, Scripps logo on screen behind

How Scripps uses AI as a newsroom assistant while keeping journalists in control

February 3, 2026

The broadcast giant shared three specific workflows that let AI handle routine tasks without replacing editorial judgment.

Read moreHow Scripps uses AI as a newsroom assistant while keeping journalists in control
Screenshot of an analytics dashboard with a chart and data table

Why small newsrooms choose Parse.ly for content analytics

February 3, 2026

When real-time dashboards don't match your publication rhythm, historical data tells a better story.

Read moreWhy small newsrooms choose Parse.ly for content analytics
man falling among AI ads

Ads in ChatGPT: a new revenue threat, or a new payout path for publishers?

February 3, 2026

OpenAI’s ad push could further drain publisher revenue—or finally make the value exchange measurable enough to charge for.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreAds in ChatGPT: a new revenue threat, or a new payout path for publishers?
Illustration of a man analyzing charts at a computer with the Parse.ly and Current logos above

Current turned analytics into editorial clarity with Parse.ly

February 2, 2026

The public broadcasting trade publication needed data that made sense for a small newsroom. They found it by focusing on what matters over weeks and months, not minutes.

Read moreCurrent turned analytics into editorial clarity with Parse.ly
Smartphone displaying a "Generative AI Overview" article on a wooden table

AI chatbots play favorites with a handful of top publishers, study finds

February 2, 2026

Research from British thinktank shows concentration patterns that likely extend beyond the UK.

Read moreAI chatbots play favorites with a handful of top publishers, study finds
Yahoo Scout mobile app showing home screen and search results with prominent source links highlighted in purple.

Yahoo’s new AI search actually wants you to click links

January 30, 2026

Scout positions itself as web-friendly alternative to Google and Perplexity.

Read moreYahoo’s new AI search actually wants you to click links
Kris-Hodgson-Bright on Media Copilot podcast

Teaching journalists to use AI without losing critical thinking

January 29, 2026

A tech-forward journalism professor unpacks how AI is changing how he teaches reporting and what it means for the entry-level jobs that are increasingly endangered. 

Read moreTeaching journalists to use AI without losing critical thinking
Hand holding a phone displaying the Google app

Google signals it may let publishers opt out of AI search features

January 29, 2026

UK regulatory pressure prompts the company to explore new controls — with caveats.

Read moreGoogle signals it may let publishers opt out of AI search features
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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