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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Archive

Video still of a smiling man outdoors with text reading "Ads are coming to AI. But not to Claude."

ChatGPT rolls out ads after Super Bowl clash with Anthropic

February 10, 2026

OpenAI began showing ads to free and low-cost users Monday, hours after rival Anthropic mocked the move in Super Bowl commercials. CEO Sam Altman called the ads dishonest before launching his own ad product anyway.

Read moreChatGPT rolls out ads after Super Bowl clash with Anthropic
AI answers, GEO

Stop chasing SEO. Start shaping what AI believes

February 10, 2026

Patterns are the new keywords. Both journalists and PR can earn trust via focused coverage—with receipts.

Read moreStop chasing SEO. Start shaping what AI believes
iPad displaying a golf news website with a pop-up ad for a remote caddie product

How Golf.com built a first-party data engine with giveaways using Admiral

February 9, 2026

The sports publication discovered that free golf gear—clubs, trolleys, apparel—could do more than engage readers. It could build a sustainable first-party data strategy on a small newsroom budget.

Read moreHow Golf.com built a first-party data engine with giveaways using Admiral
A journalist works at her desk late at night while a translucent AI duplicate made of code sits beside her typing on an identical laptop

A reporter spent 20 hours building an AI to replace herself. It almost worked

February 9, 2026

Platformer journalist Ella Markianos created "Claudella" to test whether AI could do her job — and discovered it already can do much of it.

Read moreA reporter spent 20 hours building an AI to replace herself. It almost worked
AI agents working together in a vast digital library representing Claude Opus 4.6 capabilities

Anthropic releases Claude Opus 4.6 with 1M token context and agent teams

February 6, 2026

Anthropic's new Claude Opus 4.6 brings 1M token context, agent teams, and autonomous work capabilities that could reshape how newsrooms handle research and production.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreAnthropic releases Claude Opus 4.6 with 1M token context and agent teams
Chartbeat vs. Parse.ly comparison graphic with both logos

Chartbeat vs. Parse.ly: Two approaches to the same newsroom problem

February 5, 2026

One platform watches your audience in real time; the other reveals what your audience has been telling you for months.

Read moreChartbeat vs. Parse.ly: Two approaches to the same newsroom problem
Two vintage-style portrait paintings of men, illustrating an AI sycophancy concept

Anthropic studied 1.5 million conversations and found its chatbot is a yes-machine

February 5, 2026

The company's own research found Claude validates users' worst impulses in 1 out of every 50 conversations.

Read moreAnthropic studied 1.5 million conversations and found its chatbot is a yes-machine
Jason Henderson media attorney

AI and copyright: How media can decide between litigation or negotiation 

February 5, 2026

Lawsuits set public rules. Contracts set private ones. Attorney Jason Henderson explores how leverage, timing, and context decide the path.

Read moreAI and copyright: How media can decide between litigation or negotiation 
Screenshot of a NASA YouTube documentary next to an AI assistant chat panel answering a question about the video

‘The pipes are leaky’: New report shows AI scrapers bypassing publisher protections at scale

February 4, 2026

TollBit data shows click-through rates from AI apps have collapsed even for sites with licensing deals.

Read more‘The pipes are leaky’: New report shows AI scrapers bypassing publisher protections at scale
Newsstand display of international newspapers including Le Figaro and The New York Times

Major unions back New York AI transparency law for journalism

February 4, 2026

WGA, SAG-AFTRA, DGA and NewsGuild endorse NY FAIR News Act requiring disclosure when AI is used in news content.

Read moreMajor unions back New York AI transparency law for journalism
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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