How publishers plan to tame AI’s Wild West
David Buttle says the market for AI's use of news is still lawless. SPUR is betting that collective action can change that.
AI media analysis
AI agents can write the story, but they can’t get anyone to talk
AI agents are applying for freelance writing gigs, and their copy is passable. But there's a better way to put agents to work.
Meta’s scraping fight shows nobody has set the rules for AI agents
Publishers have every reason to be suspicious of Meta, but the bigger issue is that nobody has decided what AI agents are allowed to do.
AI answers run on a library nobody is paying for
AI buyers are starting to pay publishers when their content shows up in answers, but how to measure value is still an open question.
AI shopping assistants are cutting reviewers out of the sale
A test with Meta's Muse shows how AI recommendations can lean on a reviewer's work while sending the sale somewhere else.
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How People Inc. turned bot blocking into a business
People Inc.'s Jonathan Roberts on blocking bots by default, the 18 Napsters of content, and why AI is spending in the wrong place.
AI is changing which journalists matter to PR
PR teams now measure how often AI cites a reporter's work, and that's an opening for beat journalists and the outlets that back them.
Publishers finally have AI buyers but no say in the price
A real market for AI inference is forming, with payment rails to match. What publishers still lack is leverage.
What publishers should get from AI besides money
AI referrals are tiny but valuable, Google is shaky ground, and a licensing check is only half the deal. Bombora's Jaime Schultheis explains.
Stop asking AI to make the old thing faster
Opportunity AI asks what your audience could get from you that they never could before.