What YouTube and Substack got right and wrong about AI slop
Two platforms announced two very different playbooks for handling AI slop, and one is going to age better than the other.
AI media analysis
Why newsrooms are quietly retiring the AI byline
As AI writing spreads, publishers are learning that giving robots bylines can come with a cost.
When bots become the audience
Bots now make up about half of all web traffic. Are they a threat to block or an audience to win?
The bots publishers should be letting through the door
Not every bot in your logs is an enemy. The ones publishers keep shutting out are often the ones building authority in AI answers.
Why authority is the new speed
In the age of AI answers, moving quickly still matters to newsrooms. But keeping the citation depends on your authority.
AI didn’t kill Local News. Could it actually save it?
Local journalism has spent the last two decades fighting for survival. First came the internet. Then Craigslist. Then Google and social media. Now comes AI.
AI accuracy is Google’s problem—until it becomes a publisher’s
Newsrooms can't dictate what Google's AI does their work, but they can shape how it reads.
Cloudflare’s new plan could change how AI pays publishers
By charging AI companies when content is actually used, Cloudflare hopes to build a more sustainable business model for the open web.
The news brand is the only thing AI users still click for
Trust in news keeps falling, but readers still reach for known names to check what the machine tells them.
The future of journalism is personal: How The Journal is building AI for readers, not robots
As AI transforms the way news is created and consumed, The Wall Street Journal is reimagining storytelling around trust, personalization, and audience experience.
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