What publishers should get from AI besides money
AI referrals are tiny but valuable, Google is shaky ground, and a licensing check is only half the deal. Bombora's Jaime Schultheis explains.
AI media analysis
Stop asking AI to make the old thing faster
Opportunity AI asks what your audience could get from you that they never could before.
What 99 AI licensing deals reveal about the future of publishing
Rob Kelly tracks 99 AI licensing deals. What publishers are really selling now, and why OpenAI may settle with the Times.
Every new AI launch is making the backlash worse
Every new AI release lands the same way: better tool, more backlash. For newsrooms, the fix is a name someone can actually hold responsible.
Can publishers sell ads to bots?
Oasy co-founder Choy Travers on generative engine advertising, the Perplexity cloaking fight, and why licensing deals leave 90 percent of publishers behind.
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Publishers don’t need to trust AI companies to work with them
The instinct to block AI bots understandable, but verifying bots protects your content while letting you compete for AI visibility.
What TIME learned from a month of selling ads to bots
TIME's COO on agent ads one month in: what advertisers are buying, why the AI stores what it scrapes, and what Perplexity got wrong.
The Druckenmiller op-ed proves AI detection was never the point
A billionaire's AI-written op-ed set off a credibility fight that no detector could have prevented.
Publishers are fighting the wrong battle against AI
Keeping unauthorized AI crawlers out is an increasingly difficult game. That should change what publishers spend their energy fighting for.
Who owns your expertise in the age of AI?
AI can absorb an expert’s work, reproduce their ideas, and generate answers based on their knowledge. Onix aims to help experts take back agency in that process.