What TIME learned from a month of selling ads to bots
TIME's COO on agent ads one month in: what advertisers are buying, why the AI stores what it scrapes, and what Perplexity got wrong.
AI media analysis
The Druckenmiller op-ed proves AI detection was never the point
A billionaire's AI-written op-ed set off a credibility fight that no detector could have prevented.
Publishers are fighting the wrong battle against AI
Keeping unauthorized AI crawlers out is an increasingly difficult game. That should change what publishers spend their energy fighting for.
Who owns your expertise in the age of AI?
AI can absorb an expert’s work, reproduce their ideas, and generate answers based on their knowledge. Onix aims to help experts take back agency in that process.
Brands are the biggest winners of ChatGPT’s traffic surge
OpenAI is quietly building an ad model on ChatGPT clicks, and publishers are footing the credibility bill.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
The future of AI content licensing, featuring Michael Ellis
As AI reshapes the internet, the future of journalism may depend on how publishers license, distribute, and protect their content.
Time starts selling ad space that only bots can see
Time is selling ads made for AI crawlers instead of people, and the model raises as many questions as it answers about disclosure and trust.
AI won’t replace Creators. It will replace the work they hate.
What if the future of AI in media isn't replacing storytellers, but giving them better tools to tell better stories?
What YouTube and Substack got right and wrong about AI slop
Two platforms announced two very different playbooks for handling AI slop, and one is going to age better than the other.
Why newsrooms are quietly retiring the AI byline
As AI writing spreads, publishers are learning that giving robots bylines can come with a cost.