Tech companies are becoming Media companies. What happens next?
As AI transforms how people discover information, the relationship between technology, media, and audience trust is evolving rapidly.

As AI transforms how people discover information, the relationship between technology, media, and audience trust is evolving rapidly.

Compute is getting pricey. Gen Z is booing AI. It's never been harder to be a change agent, but it's still possible.
How veteran editor Rick Hirsch sees AI helping journalists do more with less, while protecting the trust that investigative reporting depends on.

Google's new AI ad formats could weaken publisher traffic further. But advertisers need credible answers, and that gives media new leverage.
As AI systems increasingly rely on publisher content to answer questions, a new marketplace for information has quietly emerged. The problem? Publishers are barely part of it.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Early data on what AI search actually cites suggests a better incentive system for media, if you know how to feed the bots.

As AI search reshapes how people find information, research shows that well-structured videos have become a dominant reference source.

A shadow market of data middlemen is converting publisher work into fuel for AI agents, and the legal system is doing little to stop them.
Local journalism is collapsing under old business models. The next version may be more dependent on AI than most newsrooms are ready to admit.

The Emily Hart case reveals a gap between what platforms promise on AI transparency and what users encounter in their feeds.
