How AI search is rewriting the rules of discovery
Early data on what AI search actually cites suggests a better incentive system for media, if you know how to feed the bots.
AI media analysis
YouTube is now the No. 2 most-cited social platform in AI answers
As AI search reshapes how people find information, research shows that well-structured videos have become a dominant reference source.
Inside the AI scraping economy nobody wants to talk about
A shadow market of data middlemen is converting publisher work into fuel for AI agents, and the legal system is doing little to stop them.
AI won’t save local news. But it might reinvent it.
Local journalism is collapsing under old business models. The next version may be more dependent on AI than most newsrooms are ready to admit.
Why AI content labels keep failing the people who need them most
The Emily Hart case reveals a gap between what platforms promise on AI transparency and what users encounter in their feeds.
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Inside AI traffic’s 796% growth, and why it converts more ready-to-buy visitors
WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more decisive buyers.
Why liquid content is harder than it looks
AI can pour any story into any format. The hard parts come after the pour.
Why winning AI search means understanding reader intent before the click
Referral clicks from AI portals tend to be more engaged, but that’s only half the story. Publishers that map intent inside the chatbot will be the ones that grow.
How AI is changing B2B media
In a world of fewer clicks and higher stakes, B2B media is being rebuilt around outcomes, not impressions.
Journalists are opening up about AI, but one mistake shows how fragile that progress is
As prominent journalists go public with their AI workflows, a plagiarism scandal at The New York Times reveals how quickly momentum can reverse