Inside AI traffic’s 796% growth, and why it converts more ready-to-buy visitors
WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more decisive buyers.

WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more decisive buyers.

AI can pour any story into any format. The hard parts come after the pour.

Referral clicks from AI portals tend to be more engaged, but that’s only half the story. Publishers that map intent inside the chatbot will be the ones that grow.
In a world of fewer clicks and higher stakes, B2B media is being rebuilt around outcomes, not impressions.

As prominent journalists go public with their AI workflows, a plagiarism scandal at The New York Times reveals how quickly momentum can reverse
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The rise of agentic AI in newsrooms might actually lead to better human judgment, sources, and storytelling.
Why the future of generative media may hinge on who owns the data and who gets paid for it.

The zero-click future is real, but publishers who pair breaking news with timely explainers will define what comes next.
As AI reshapes journalism and media, Richard Murphy of the Alliance for Audited Media explains why the industry needs actual standards.

In the AI era, audience quality matters more than audience size — and the publishers already adapting know exactly who they're building for.
