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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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AI media analysis

typewriter with AI chatbot

Journalists are opening up about AI, but one mistake shows how fragile that progress is

April 21, 2026

As prominent journalists go public with their AI workflows, a plagiarism scandal at The New York Times reveals how quickly momentum can reverse

Read moreJournalists are opening up about AI, but one mistake shows how fragile that progress is
Photo of a focused professional in an office setting

What an agentic newsroom will look like

April 14, 2026

The rise of agentic AI in newsrooms might actually lead to better human judgment, sources, and storytelling.

Read moreWhat an agentic newsroom will look like
YouTube thumbnail for "AI That Brands Can Trust" featuring Dr. Yair Adato

The real battle in AI isn’t capability. It’s trust.

April 9, 2026

Why the future of generative media may hinge on who owns the data and who gets paid for it.

Read moreThe real battle in AI isn’t capability. It’s trust.
breaking news summarized by AI

Breaking news is the one content type AI can’t replace

April 7, 2026

The zero-click future is real, but publishers who pair breaking news with timely explainers will define what comes next.

Read moreBreaking news is the one content type AI can’t replace

Can you certify good AI use? This organization thinks so

March 26, 2026

As AI reshapes journalism and media, Richard Murphy of the Alliance for Audited Media explains why the industry needs actual standards.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreCan you certify good AI use? This organization thinks so
Hourglass with falling sand set against a declining red stock chart and silhouetted office figures

AI is killing web traffic. The publishers who thrive already saw it coming

March 24, 2026

In the AI era, audience quality matters more than audience size — and the publishers already adapting know exactly who they're building for.

Read moreAI is killing web traffic. The publishers who thrive already saw it coming
Colin Jeavons on The Media Copilot podcast

When AI changes discovery, who gets paid?

March 19, 2026

As AI platforms reshape how people get information, publishers need to rethink not just business models, but purpose.

Read moreWhen AI changes discovery, who gets paid?
Illustration of silhouetted people before a glowing shield labeled "SPUR" against an exploding digital globe

A global publisher alliance could change how AI accesses the web

March 17, 2026

The creation of SPUR marks the media industry's most organized attempt yet to force AI companies into paying for content.

Read moreA global publisher alliance could change how AI accesses the web
Illustration of a lone man at a desk surrounded by glowing floating documents, representing a one-man newsroom

AI is making the one-man newsroom a reality

March 11, 2026

For Ricky Sutton, AI makes solo investigative reporting faster, cheaper, and powerful enough to rival a much bigger newsroom.

Read moreAI is making the one-man newsroom a reality
GEO dinner NYC

SEO took 20 years to master. GEO changes everything.

March 11, 2026

We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.

Read moreSEO took 20 years to master. GEO changes everything.
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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