The real battle in AI isn’t capability. It’s trust.
Why the future of generative media may hinge on who owns the data and who gets paid for it.
AI media analysis
Breaking news is the one content type AI can’t replace
The zero-click future is real, but publishers who pair breaking news with timely explainers will define what comes next.
Can you certify good AI use? This organization thinks so
As AI reshapes journalism and media, Richard Murphy of the Alliance for Audited Media explains why the industry needs actual standards.
AI is killing web traffic. The publishers who thrive already saw it coming
In the AI era, audience quality matters more than audience size — and the publishers already adapting know exactly who they're building for.
When AI changes discovery, who gets paid?
As AI platforms reshape how people get information, publishers need to rethink not just business models, but purpose.
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A global publisher alliance could change how AI accesses the web
The creation of SPUR marks the media industry's most organized attempt yet to force AI companies into paying for content.
AI is making the one-man newsroom a reality
For Ricky Sutton, AI makes solo investigative reporting faster, cheaper, and powerful enough to rival a much bigger newsroom.
SEO took 20 years to master. GEO changes everything.
We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.
AI didn’t kill SEO. It killed average content.
For decades, “good enough” content worked. A well-optimized article, a competent explanation of a topic, or a detailed blog post could still earn rankings and drive organic traffic. Key Takeaways Are you an AI Agent? Read more here > That era has ended. Today, authenticity and radical transparency set the competitive baseline for content that …
Builders will define the agent workplace. Users will inherit it.
No-code agents still demand builder instincts, and the gap is widening between those who shape workflows and those forced to adapt. (Credit: Google Gemini)