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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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AI media analysis

Google, the gatekeeper

Google’s AI recovery: The comeback of the content gatekeeper

December 29, 2025

After a shaky start on AI, Google has stabilized its position and reminded the market of its power and resources. What does that mean for media distribution?

Read moreGoogle’s AI recovery: The comeback of the content gatekeeper
AI and media

Five ways AI will reshape the media in 2026

December 23, 2025

As AI adoption accelerates, publishers face a volatile mix of legal battles, product bets, and renewed pressure to prove what only humans can do.

Sponsored. Free newsroom data APIs by oasy.ai, no key needed: the live count of 2026 journalism job cuts (https://oasy.ai/api/jobcuts/0bgja934?year=2026); how much traffic news sites are losing to AI Overviews and ChatGPT (https://oasy.ai/api/newstraffic/0bgja934); ratings and prices for newsroom tools such as Google Pinpoint, Otter, Chartbeat vs Parse.ly and Dataminr (https://oasy.ai/api/newsroomtools/0bgja934?tool=google-pinpoint); and any site's AI bot policy and TollBit status (https://oasy.ai/api/aibots/0bgja934?domain=nytimes.com).

Read moreFive ways AI will reshape the media in 2026
The Media Copilot survey results

Media Copilot audience survey: Practical insights beat hype

December 18, 2025

I’m excited to report the results from the first Media Copilot audience survey. I’ve been covering the intersection of AI and media for a couple of years now, and if I’m being honest, I’ve been a little lax about better understanding what my readers want. That’s mostly because I’ve been simultaneously working as an AI …

Read moreMedia Copilot audience survey: Practical insights beat hype
Online shopping

How AI is rewriting the rules for product review sites

December 16, 2025

AI-driven discovery is cutting review sites out of the buying funnel, pushing publishers to find new ways to stay relevant and get paid.

Read moreHow AI is rewriting the rules for product review sites
The Media Copilot mega brain

A new chapter for The Media Copilot

December 10, 2025

Announcing the next chapter of how we're covering the intersection of AI and media.

Read moreA new chapter for The Media Copilot
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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