The news brand is the only thing AI users still click for
Trust in news keeps falling, but readers still reach for known names to check what the machine tells them.
AI media analysis
The future of journalism is personal: How The Journal is building AI for readers, not robots
As AI transforms the way news is created and consumed, The Wall Street Journal is reimagining storytelling around trust, personalization, and audience experience.
The Fable 5 pullback turns AI availability into a planning problem
Anthropic's Fable 5 came and went in days. For anyone planning workflows around frontier models, access is now a moving variable.
AI’s reality check: Why Sharon Goldman is looking beyond the hype
As AI transforms business, media, and society, the most important stories are happening far away from Silicon Valley.
Tech companies are becoming Media companies. What happens next?
As AI transforms how people discover information, the relationship between technology, media, and audience trust is evolving rapidly.
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The AI industry has a Gen Z problem
Compute is getting pricey. Gen Z is booing AI. It's never been harder to be a change agent, but it's still possible.
Local news, AI, and the fight for accountability
How veteran editor Rick Hirsch sees AI helping journalists do more with less, while protecting the trust that investigative reporting depends on.
The click is dying but the citation just got more valuable
Google's new AI ad formats could weaken publisher traffic further. But advertisers need credible answers, and that gives media new leverage.
The Scraper Economy is already here. Publishers just aren’t getting paid.
As AI systems increasingly rely on publisher content to answer questions, a new marketplace for information has quietly emerged. The problem? Publishers are barely part of it.
How AI search is rewriting the rules of discovery
Early data on what AI search actually cites suggests a better incentive system for media, if you know how to feed the bots.