Why AI content labels keep failing the people who need them most
The Emily Hart case reveals a gap between what platforms promise on AI transparency and what users encounter in their feeds.
AI media analysis
Inside AI traffic’s 796% growth, and why it converts more ready-to-buy visitors
WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more decisive buyers.
Why liquid content is harder than it looks
AI can pour any story into any format. The hard parts come after the pour.
Why winning AI search means understanding reader intent before the click
Referral clicks from AI portals tend to be more engaged, but that’s only half the story. Publishers that map intent inside the chatbot will be the ones that grow.
How AI is changing B2B media
In a world of fewer clicks and higher stakes, B2B media is being rebuilt around outcomes, not impressions.
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Journalists are opening up about AI, but one mistake shows how fragile that progress is
As prominent journalists go public with their AI workflows, a plagiarism scandal at The New York Times reveals how quickly momentum can reverse
What an agentic newsroom will look like
The rise of agentic AI in newsrooms might actually lead to better human judgment, sources, and storytelling.
The real battle in AI isn’t capability. It’s trust.
Why the future of generative media may hinge on who owns the data and who gets paid for it.
Breaking news is the one content type AI can’t replace
The zero-click future is real, but publishers who pair breaking news with timely explainers will define what comes next.
Can you certify good AI use? This organization thinks so
As AI reshapes journalism and media, Richard Murphy of the Alliance for Audited Media explains why the industry needs actual standards.