When bots become the audience
Bots now make up about half of all web traffic. Are they a threat to block or an audience to win?
AI media analysis
The bots publishers should be letting through the door
Not every bot in your logs is an enemy. The ones publishers keep shutting out are often the ones building authority in AI answers.
Why authority is the new speed
In the age of AI answers, moving quickly still matters to newsrooms. But keeping the citation depends on your authority.
AI didn’t kill Local News. Could it actually save it?
Local journalism has spent the last two decades fighting for survival. First came the internet. Then Craigslist. Then Google and social media. Now comes AI.
AI accuracy is Google’s problem—until it becomes a publisher’s
Newsrooms can't dictate what Google's AI does their work, but they can shape how it reads.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
Cloudflare’s new plan could change how AI pays publishers
By charging AI companies when content is actually used, Cloudflare hopes to build a more sustainable business model for the open web.
The news brand is the only thing AI users still click for
Trust in news keeps falling, but readers still reach for known names to check what the machine tells them.
The future of journalism is personal: How The Journal is building AI for readers, not robots
As AI transforms the way news is created and consumed, The Wall Street Journal is reimagining storytelling around trust, personalization, and audience experience.
The Fable 5 pullback turns AI availability into a planning problem
Anthropic's Fable 5 came and went in days. For anyone planning workflows around frontier models, access is now a moving variable.
AI’s reality check: Why Sharon Goldman is looking beyond the hype
As AI transforms business, media, and society, the most important stories are happening far away from Silicon Valley.