Why winning AI search means understanding reader intent before the click
Referral clicks from AI portals tend to be more engaged, but that’s only half the story. Publishers that map intent inside the chatbot will be the ones that grow.
AI media analysis
How AI is changing B2B media
In a world of fewer clicks and higher stakes, B2B media is being rebuilt around outcomes, not impressions.
Journalists are opening up about AI, but one mistake shows how fragile that progress is
As prominent journalists go public with their AI workflows, a plagiarism scandal at The New York Times reveals how quickly momentum can reverse
What an agentic newsroom will look like
The rise of agentic AI in newsrooms might actually lead to better human judgment, sources, and storytelling.
The real battle in AI isn’t capability. It’s trust.
Why the future of generative media may hinge on who owns the data and who gets paid for it.
Breaking news is the one content type AI can’t replace
The zero-click future is real, but publishers who pair breaking news with timely explainers will define what comes next.
Can you certify good AI use? This organization thinks so
As AI reshapes journalism and media, Richard Murphy of the Alliance for Audited Media explains why the industry needs actual standards.
AI is killing web traffic. The publishers who thrive already saw it coming
In the AI era, audience quality matters more than audience size — and the publishers already adapting know exactly who they're building for.
When AI changes discovery, who gets paid?
As AI platforms reshape how people get information, publishers need to rethink not just business models, but purpose.
A global publisher alliance could change how AI accesses the web
The creation of SPUR marks the media industry's most organized attempt yet to force AI companies into paying for content.