Brands are the biggest winners of ChatGPT’s traffic surge
OpenAI is quietly building an ad model on ChatGPT clicks, and publishers are footing the credibility bill.
AI media analysis
The future of AI content licensing, featuring Michael Ellis
As AI reshapes the internet, the future of journalism may depend on how publishers license, distribute, and protect their content.
Time starts selling ad space that only bots can see
Time is selling ads made for AI crawlers instead of people, and the model raises as many questions as it answers about disclosure and trust.
AI won’t replace Creators. It will replace the work they hate.
What if the future of AI in media isn't replacing storytellers, but giving them better tools to tell better stories?
What YouTube and Substack got right and wrong about AI slop
Two platforms announced two very different playbooks for handling AI slop, and one is going to age better than the other.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
Why newsrooms are quietly retiring the AI byline
As AI writing spreads, publishers are learning that giving robots bylines can come with a cost.
When bots become the audience
Bots now make up about half of all web traffic. Are they a threat to block or an audience to win?
The bots publishers should be letting through the door
Not every bot in your logs is an enemy. The ones publishers keep shutting out are often the ones building authority in AI answers.
Why authority is the new speed
In the age of AI answers, moving quickly still matters to newsrooms. But keeping the citation depends on your authority.
AI didn’t kill Local News. Could it actually save it?
Local journalism has spent the last two decades fighting for survival. First came the internet. Then Craigslist. Then Google and social media. Now comes AI.