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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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News

Scales of justice balancing news articles against AI servers — illustrating the push for statutory licensing of AI-trained content

A new licensing push could force AI companies to pay publishers for news

March 11, 2026

The fight over AI pay for news is moving from private deal rooms into policy

Read moreA new licensing push could force AI companies to pay publishers for news
AI-generated brush strokes merging into a productivity interface — illustrating Adobe's push into Microsoft 365 Copilot

Adobe expands Firefly and Photoshop AI while pushing into Microsoft 365 Copilot

March 10, 2026

Adobe is planting a flag inside Microsoft 365 Copilot while simultaneously expanding Photoshop and Firefly AI

Read moreAdobe expands Firefly and Photoshop AI while pushing into Microsoft 365 Copilot
LinkedIn logo as the central node in a glowing network graph, with AI search platforms orbiting around it

LinkedIn is now the top-cited domain in professional AI search, Profound says

March 10, 2026

LinkedIn is now the most-cited domain in professional AI search — a shift that matters for publishers, B2B brands, and anyone optimizing for how LLMs source their answers.

Read moreLinkedIn is now the top-cited domain in professional AI search, Profound says
Dimly lit, mostly empty newsroom with moving boxes stacked around abandoned desks and one person still working

The 2026 journalism layoff wave is already worse than last year — and it’s only March

March 9, 2026

From the Washington Post to Nexstar to the New York Daily News, newsrooms are cutting at a pace that suggests a structural shift, not a cyclical correction.

Read moreThe 2026 journalism layoff wave is already worse than last year — and it’s only March
Smartphone displaying a "Generative AI Overview" article on a wooden table

Can’t ignore the data: Google’s AI Overviews have gutted news site traffic

March 9, 2026

A new analysis of 10 major tech and media outlets finds that Google search traffic has collapsed since AI Overviews rolled out, with some publishers losing more than 90 percent of their clicks.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreCan’t ignore the data: Google’s AI Overviews have gutted news site traffic
Photo of soldiers near an explosion with a bold "Fake" stamp overlay and IRIB News watermark

Iran floods the zone with AI war propaganda. Journalists can’t keep up

March 5, 2026

As AI-generated videos spread false battle claims across social media, fact-checkers and newsrooms face a verification crisis in real time.

Read moreIran floods the zone with AI war propaganda. Journalists can’t keep up
The Wall Street Journal newspaper next to a smartphone displaying the Meta logo

Meta signs $50M-a-year AI content deal with News Corp

March 4, 2026

The three-year agreement gives Meta access to Wall Street Journal content and other News Corp brands for chatbot responses and model training.

Read moreMeta signs $50M-a-year AI content deal with News Corp
Split image of journalists in a meeting on one side and people working at AI-assisted computer monitors on the other

AP tells staff AI resistance is ‘futile’ as newsroom tensions mount

March 4, 2026

The wire service's leadership is pushing for broader AI adoption, even as rank-and-file journalists say the tools threaten their jobs.

Read moreAP tells staff AI resistance is ‘futile’ as newsroom tensions mount
Bold graphic illustration of journalists surrounding an open policy book labeled Appropriate and Responsible, all gesturing in confusion

New Research: Newsroom AI policies strong on principles, weak on practice

February 27, 2026

A synthesis of 30 research papers finds most newsroom AI guidelines prioritize values over operational specifics — and almost none address procurement.

Read moreNew Research: Newsroom AI policies strong on principles, weak on practice
Two hands shaking over a stack of newspapers with a red shield icon, representing a content licensing deal

UK media giants launch coalition to demand AI licensing standards

February 26, 2026

Five of Britain's largest news organizations just issued a warning: Your journalism is being used to train AI systems without your permission.

Read moreUK media giants launch coalition to demand AI licensing standards
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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