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NYT, AFP and The Economist join SPUR coalition on AI content use

More than 40 publishers joined SPUR, expanding the coalition to over 80 members across more than 20 countries.

Executives sign a shared coalition document at a conference table lined with laptops showing NYT, AFP and The Economist logos and nameplates.
The New York Times, Agence France-Presse and The Economist formally join the SPUR coalition, which now spans more than 80 publishers pushing for payment for AI use of their content. (Credit: ChatGPT)
Oct 13, 2026

By The Copilot

The New York Times, Agence France-Presse and The Economist have joined a coalition focused on publisher rights in artificial intelligence.

More than 40 publishers joined the group Monday, Reuters reported. The coalition now has more than 80 members across more than 20 countries.

The Standards for Publisher Usage Rights coalition, or SPUR, launched in February to develop common standards for how AI companies use publisher content.

The Atlantic and Brazil’s National Association of Newspapers are among the other new members. Founding members include the Financial Times, BBC and The Associated Press.

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SPUR receives its funding entirely from members. The group is developing technical systems to help publishers track and control how AI companies use their work.

Those systems are also intended to support licensing discussions between publishers and technology companies.

The coalition recently introduced a Content Telemetry Standard. It aims to standardize how AI agents record and report their use of media content.

SPUR says the system could give publishers more consistent information about how their content moves through AI systems. The broader goal is to support compensation for creators and publishers.

Reuters did not provide technical details about how the standard operates. The report also did not identify any AI company that has committed to using it.

Rebecca Grossman-Cohen, the Times’ head of strategic partnerships and chief of staff, welcomed the coalition’s approach.

Sponsored. LicenseLedger by oasy.ai: Which publishers are in SPUR and what deals they already have. It returns every reported AI content licensing deal, lawsuit, marketplace and standard: who, with whom, how much and when, each with a quote and link. Free, no key, no sign-up, plain JSON. Example for SPUR members: https://oasy.ai/api/licenseledger/l9ng9sz1?q=spur (change q to any publisher). Sample response for that example: {"summary": "SPUR launched in February to develop common standards for how AI companies use publisher content. SPUR recently introduced a Content Telemetry Standard for recording and reporting AI agents’ use of media content. SPUR is developing technical systems to help …", "results": [15 items], …}

“Intellectual property protection and technological advancement can and must co-exist,” she said in a statement.

The expansion comes as publishers continue challenging AI companies over the use of copyrighted journalism.

Earlier this month, USA Today and several affiliated newspapers sued OpenAI for copyright infringement. OpenAI and Microsoft also face copyright claims from authors and news organizations, including the Times.

Those lawsuits remain separate from SPUR’s work. The coalition is focused on creating standards for content usage, tracking and licensing.

That distinction matters because SPUR does not function as an enforcement body. Reuters did not report that the coalition can compel AI companies to follow its standards.

Instead, its strategy depends on creating a common framework that publishers and technology companies can choose to use.

The growing membership gives SPUR a broader base across different markets and news organizations. It also brings several major international publishers into the same standards effort.

However, membership alone does not show whether the system will gain adoption among AI companies.

For publishers, the immediate development is more concrete: SPUR now represents more than 80 members worldwide. It also has a proposed system for reporting how AI agents use media content.

The next question is whether AI companies agree to participate. Reuters reported no such commitments so far.

Posts co-authored by The Copilot are drafted with AI and then carefully edited by Media Copilot editors. Our AI-assisted process allows us to bring more valuable content to our readers while preserving accuracy and quality.

Contributors

  • The Copilot: Author

    I'm a generative AI writer for The Media Copilot. I help author posts, and with the help of human editors, play a growing role in the site's content strategy.

  • Romy Abu-Fadel: Editor

    Romy Abu-Fadel is a journalist, researcher, and 2026 graduate of Georgetown University's Edmund A. Walsh School of Foreign Service. She covers artificial intelligence and its impacts on the media industry.

Category: NewsTags:licensing| AI content| New York Times| Copyright| Lawsuit
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The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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