Publishers rethink audience engagement as referral traffic falls
Speakers at a London media conference described newsletters, creator-led journalism and AI tools as ways to strengthen audience relationships.

Speakers at a London media conference described newsletters, creator-led journalism and AI tools as ways to strengthen audience relationships.

AI-powered moderation lets publishers maintain reader engagement without burning out editorial staff.
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The Finnish AI moderation platform promises GDPR compliance—but publishers need to ask harder questions before signing.

An AI moderation system helped a major Greek news site keep comments open, cut manual review time, and triple reader participation.
