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The Media Copilot

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data analysis

Google Pinpoint vs. DocumentCloud: Which is right for your newsroom?

December 29, 2025

Both platforms target document-heavy investigations, but Pinpoint prioritizes machine learning search while DocumentCloud emphasizes annotation and newsroom-specific collaboration features.

Read moreGoogle Pinpoint vs. DocumentCloud: Which is right for your newsroom?

What are Google Pinpoint’s security risks for investigative newsrooms?

December 23, 2025

Google Pinpoint for investigations offers the benefits of instant search vs cloud security risks, key controls, and a due-diligence checklist for newsrooms.

Read moreWhat are Google Pinpoint’s security risks for investigative newsrooms?

How a Small Newsroom Used Google Pinpoint for Investigative Journalism

December 19, 2025

A seven-person newsroom used free document analysis tools to track developer fraud across three North Carolina cities.

Read moreHow a Small Newsroom Used Google Pinpoint for Investigative Journalism
The Media Copilot survey results

Media Copilot audience survey: Practical insights beat hype

December 18, 2025

I’m excited to report the results from the first Media Copilot audience survey. I’ve been covering the intersection of AI and media for a couple of years now, and if I’m being honest, I’ve been a little lax about better understanding what my readers want. That’s mostly because I’ve been simultaneously working as an AI …

Read moreMedia Copilot audience survey: Practical insights beat hype

Why small newsrooms are using Google Pinpoint for document-heavy investigations

December 18, 2025

Free access and collaborative features help small outlets tackle big FOIA investigations.

Read moreWhy small newsrooms are using Google Pinpoint for document-heavy investigations

Chartbeat offers privacy advantages over Google Analytics, but publishers still own compliance risk

December 17, 2025

A content analytics platform takes a privacy-forward approach compared to competitors, but newsrooms still need to understand what's collected and how it's protected.

Read moreChartbeat offers privacy advantages over Google Analytics, but publishers still own compliance risk

A 7-person newsroom used a free Google tool to win a Murrow Award and stop a $114 million fraud

December 16, 2025

Blue Ridge Public Radio used Google’s Pinpoint to transform a local motel mystery into an award-winning, fraud-exposing investigation.

Read moreA 7-person newsroom used a free Google tool to win a Murrow Award and stop a $114 million fraud

Why mid-sized newsrooms choose Chartbeat for real-time analytics

December 15, 2025

An affordable content analytics platform helps regional newspapers understand their audiences, test headlines, and make data-driven decisions without enterprise-level budgets.

Read moreWhy mid-sized newsrooms choose Chartbeat for real-time analytics

How the Salt Lake Tribune uses Chartbeat to guide editorial decisions

December 11, 2025

A nonprofit newspaper relies on real-time analytics to allocate reporting resources, test headlines, and build a sustainable reader base.

Read moreHow the Salt Lake Tribune uses Chartbeat to guide editorial decisions

What the Salt Lake Tribune learned by putting Chartbeat at the center of its newsroom

December 10, 2025

A nonprofit newspaper used real-time analytics to double down on religion coverage, rethink restaurant reviews, and build a more sustainable reader base.

Read moreWhat the Salt Lake Tribune learned by putting Chartbeat at the center of its newsroom
The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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