IAB drafts AI advertising measurement framework as agents replace human clicks
The trade group plans to publish the framework Nov. 12 as publishers push for credit when AI systems help shape a purchase.
traffic analysis
USA Today Co. hires Palantir to mine audience data as search traffic drops
USA Today Co. will use Palantir's AI platform to convert anonymous readers into known, monetizable first-party relationships as search referrals decline.
Cloudflare gives brands a new way to measure AI visibility
Cloudflare is giving marketers a new way to track whether AI assistants cite, mention or recommend their websites as AI search becomes a bigger source of discovery.
Meta now drives most AI agent traffic while sending publishers few visitors
DataDome logged 17.7 billion AI agent requests in Q2 2026, with Meta's crawlers generating most of the volume and almost no referral traffic back to sites.
Creators get new say over AI scraping through Cloudflare–beehiiv partnership
Companies say the collaboration enables newsletter publishers to manage AI bot traffic, improve visibility in AI-powered search tools and protect archives
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Cloudflare CEO: Bots have overtaken human traffic online
For the first time, bots account for more web traffic than humans, according to Cloudflare data.
Can’t ignore the data: Google’s AI Overviews have gutted news site traffic
A new analysis of 10 major tech and media outlets finds that Google search traffic has collapsed since AI Overviews rolled out, with some publishers losing more than 90 percent of their clicks.
Microsoft Copilot sidelines Australian journalism in AI news summaries, study finds
Only one-fifth of Copilot news responses link to Australian sources, raising alarm about AI-driven news deserts.
What publishers need to know about TollBit’s data handling
Before implementing TollBit, publishers need answers about data handling, retention policies, and GDPR compliance.
Two paths to AI revenue: Licensing bot access versus sharing ad income
TollBit charges AI companies for bot access. ProRata shares ad revenue from AI answers. Which model generates income faster for publishers facing extraction?