Cloudflare CEO: Bots have overtaken human traffic online
For the first time, bots account for more web traffic than humans, according to Cloudflare data.
traffic analysis
Can’t ignore the data: Google’s AI Overviews have gutted news site traffic
A new analysis of 10 major tech and media outlets finds that Google search traffic has collapsed since AI Overviews rolled out, with some publishers losing more than 90 percent of their clicks.
Microsoft Copilot sidelines Australian journalism in AI news summaries, study finds
Only one-fifth of Copilot news responses link to Australian sources, raising alarm about AI-driven news deserts.
What publishers need to know about TollBit’s data handling
Before implementing TollBit, publishers need answers about data handling, retention policies, and GDPR compliance.
Two paths to AI revenue: Licensing bot access versus sharing ad income
TollBit charges AI companies for bot access. ProRata shares ad revenue from AI answers. Which model generates income faster for publishers facing extraction?
TollBit can monitor AI bot scraping, track referral traffic declines
Digital Trends uses the platform to track massive AI bot scraping, revealing a 966:1 scrape-to-referral ratio and reshaping strategy to survive.
AI Web Scraping: The Invisible Threat to Websites
Digital Trends used TollBit to track AI bot scraping, revealing how AI overviews erode search traffic.
TollBit tracks bot traffic Google Analytics misses
Free analytics, licensing infrastructure and minimal implementation overhead address three barriers keeping cash-strapped outlets from quantifying what's gutting their search referrals.