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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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video

New York Times leans into video as search declines

August 7, 2026

The Times added 280,000 digital subscribers in Q2 2026, down from Q1, as CEO Meredith Kopit Levien blames declining search and touts video bets.

Read moreNew York Times leans into video as search declines
An empty host chair sits under bright ring lights on a QVC broadcast studio floor, facing a camera and teleprompter between takes.

QVC hosts vote to unionize with SAG-AFTRA over generative AI concerns

July 27, 2026

QVC and HSN hosts voted 37-9 to join SAG-AFTRA, citing fears about unauthorized AI use of their likenesses.

Read moreQVC hosts vote to unionize with SAG-AFTRA over generative AI concerns
AI-generated content detection

YouTube Will Auto-Label AI-Generated Videos, and Make Those Labels Harder to Miss

May 27, 2026

YouTube is moving from voluntary disclosure to automatic detection when it comes to AI-generated content.

Read moreYouTube Will Auto-Label AI-Generated Videos, and Make Those Labels Harder to Miss
Video-editing interface showing a "Quick Cut" feature with a man holding fruits and vegetables

Adobe Firefly’s Quick Cut turns raw footage into a first-cut video in seconds

February 25, 2026

A new AI-powered beta feature handles the blank-timeline problem for time-constrained creators — automatically assembling clips into a structured draft.

Read moreAdobe Firefly’s Quick Cut turns raw footage into a first-cut video in seconds
Illustrated Disney-style fairy-tale castle with fireworks

Disney bets $1 billion on OpenAI’s Sora

December 11, 2025

Disney becomes Sora’s first big licensing partner, turning its IP into AI fuel while still fighting over how AI trains.

Read moreDisney bets $1 billion on OpenAI’s Sora

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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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