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The Media Copilot

How AI is changing Media, journalism and content creation

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Archive

Aerial illustration of a busy highway interchange at night with AI-tagged colored cars

Cloudflare CEO: Bots have overtaken human traffic online

June 5, 2026

For the first time, bots account for more web traffic than humans, according to Cloudflare data.

Read moreCloudflare CEO: Bots have overtaken human traffic online

Local news, AI, and the fight for accountability

June 4, 2026

How veteran editor Rick Hirsch sees AI helping journalists do more with less, while protecting the trust that investigative reporting depends on.

Read moreLocal news, AI, and the fight for accountability
Sitecore and Scrunch logos connected by an isometric cityscape with converging arrows

Sitecore acquires GEO startup Scrunch for around $225 million

June 3, 2026

The deal puts AI answer-engine visibility tools into an enterprise CMS platform.

Read moreSitecore acquires GEO startup Scrunch for around $225 million
Google UK opt-out off switch

UK publishers can now opt out of Google AI Overveiws

June 3, 2026

The CMA says the opt-out mechanism is designed to give publishers negotiating power, not just traffic control.

Read moreUK publishers can now opt out of Google AI Overveiws
ChatGPT ads

OpenAI is turning ChatGPT into a performance ad channel

June 3, 2026

Ads on ChatGPT are growing more sophisticated with conversion-optimized campaigns.

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Read moreOpenAI is turning ChatGPT into a performance ad channel
Vintage newsroom with a brass scale on a desk balancing tech company logos against stacks of newspapers

NYT publisher warns AI companies are ‘stealing’ journalism’s future

June 2, 2026

The NYT publisher accused major tech companies of building AI products on "brazen theft" of journalism.

Read moreNYT publisher warns AI companies are ‘stealing’ journalism’s future
Editorial illustration showing newspaper clippings being pulled into an AI search answer panel with a sponsored ad tag

The click is dying but the citation just got more valuable

June 2, 2026

Google's new AI ad formats could weaken publisher traffic further. But advertisers need credible answers, and that gives media new leverage.

Read moreThe click is dying but the citation just got more valuable
Executives in a boardroom viewing a "Global AI Spending: Runaway Costs" dashboard with a large dollar figure

Corporate America is starting to ration AI as costs skyrocket

June 1, 2026

Companies that rushed to adopt AI are now scrambling to rein in costs as bills multiply faster than returns.

Read moreCorporate America is starting to ration AI as costs skyrocket
Illustration of newspapers and documents pulled into a glowing portal toward a server rack

Some Publishers are turning AI into a revenue stream through Snowflake

May 31, 2026

Snowflake's Cortex platform is helping publishers license content for AI use, and some are already closing six-figure deals.

Read moreSome Publishers are turning AI into a revenue stream through Snowflake
Toll booth plaza at night with Cloudflare, Microsoft, and ScalePost branded booths and cars waiting in line

New report finds wide disparity in AI tollbooths for publishers

May 31, 2026

The same companies building AI products that strip publishers of traffic are now writing the rules for AI licensing.

Read moreNew report finds wide disparity in AI tollbooths for publishers
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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