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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Archive

Screenshot of a Good Tape transcript interface

How Zetland reclaimed 200+ journalist-hours weekly with Good Tape

December 22, 2025

A Danish outlet built their own transcription tool after reporters spent up to seven hours each, every week, manually transcribing.

Read moreHow Zetland reclaimed 200+ journalist-hours weekly with Good Tape
Photo of people collaborating in an office setting

Why journalists choose Good Tape for interview transcription

December 19, 2025

A newsroom-built tool balances affordability, security, and accuracy for reporters who can't compromise on source protection.

Read moreWhy journalists choose Good Tape for interview transcription
AI-generated illustration of a newsroom with glowing monitor screens

How a Small Newsroom Used Google Pinpoint for Investigative Journalism

December 19, 2025

A seven-person newsroom used free document analysis tools to track developer fraud across three North Carolina cities.

Read moreHow a Small Newsroom Used Google Pinpoint for Investigative Journalism
The Media Copilot survey results

Media Copilot audience survey: Practical insights beat hype

December 18, 2025

I’m excited to report the results from the first Media Copilot audience survey. I’ve been covering the intersection of AI and media for a couple of years now, and if I’m being honest, I’ve been a little lax about better understanding what my readers want. That’s mostly because I’ve been simultaneously working as an AI …

Read moreMedia Copilot audience survey: Practical insights beat hype
Pinpoint logo on a textured green background

Why small newsrooms are using Google Pinpoint for document-heavy investigations

December 18, 2025

Free access and collaborative features help small outlets tackle big FOIA investigations.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreWhy small newsrooms are using Google Pinpoint for document-heavy investigations
AI-generated graphic comparing the Good Tape and Otter.ai logos

Good Tape vs Otter: Comparing transcription workflows

December 18, 2025

Both tools deliver AI-powered transcription at similar price points, but differ on data security, file limits.

Read moreGood Tape vs Otter: Comparing transcription workflows
Black-and-white photo of an industrial newspaper printing press

OpenAI launches free AI training academy for newsrooms

December 18, 2025

New hub offers on-demand courses and playbooks for journalists.

Read moreOpenAI launches free AI training academy for newsrooms
Chartbeat logo

Chartbeat offers privacy advantages over Google Analytics, but publishers still own compliance risk

December 17, 2025

A content analytics platform takes a privacy-forward approach compared to competitors, but newsrooms still need to understand what's collected and how it's protected.

Read moreChartbeat offers privacy advantages over Google Analytics, but publishers still own compliance risk
Isometric illustration of a modern newsroom with multiple workstations

How a skeptical Georgia newsroom adopted AI without compromising standards

December 17, 2025

The Current started with one feature and expanded after trust was built.

Read moreHow a skeptical Georgia newsroom adopted AI without compromising standards
Screenshot of the AP Verify homepage on a laptop

AP launches verification dashboard combining AI and traditional tools

December 17, 2025

Platform aims to streamline content authentication for newsrooms fighting misinformation.

Read moreAP launches verification dashboard combining AI and traditional tools
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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