Stop chasing SEO. Start shaping what AI believes
Patterns are the new keywords. Both journalists and PR can earn trust via focused coverage—with receipts.
Archive
How Golf.com built a first-party data engine with giveaways using Admiral
The sports publication discovered that free golf gear—clubs, trolleys, apparel—could do more than engage readers. It could build a sustainable first-party data strategy on a small newsroom budget.
A reporter spent 20 hours building an AI to replace herself. It almost worked
Platformer journalist Ella Markianos created "Claudella" to test whether AI could do her job — and discovered it already can do much of it.
Anthropic releases Claude Opus 4.6 with 1M token context and agent teams
Anthropic's new Claude Opus 4.6 brings 1M token context, agent teams, and autonomous work capabilities that could reshape how newsrooms handle research and production.
Chartbeat vs. Parse.ly: Two approaches to the same newsroom problem
One platform watches your audience in real time; the other reveals what your audience has been telling you for months.
Anthropic studied 1.5 million conversations and found its chatbot is a yes-machine
The company's own research found Claude validates users' worst impulses in 1 out of every 50 conversations.
AI and copyright: How media can decide between litigation or negotiation
Lawsuits set public rules. Contracts set private ones. Attorney Jason Henderson explores how leverage, timing, and context decide the path.
‘The pipes are leaky’: New report shows AI scrapers bypassing publisher protections at scale
TollBit data shows click-through rates from AI apps have collapsed even for sites with licensing deals.
Major unions back New York AI transparency law for journalism
WGA, SAG-AFTRA, DGA and NewsGuild endorse NY FAIR News Act requiring disclosure when AI is used in news content.
Can you trust Parse.ly with your audience analytics data?
The content analytics platform promises privacy-first data collection, but newsrooms should understand what it tracks and where it stores information.