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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Archive

Scripps cuts 12% of staff in bid to become AI-powered news company

August 11, 2026

E.W. Scripps eliminated 432 positions this year as CEO Adam Symson pushes automation and centralization across its local TV stations.

Read moreScripps cuts 12% of staff in bid to become AI-powered news company

The rise of the AI newsreader: ElevenLabs eyes $22 billion valuation

August 11, 2026

Major newsrooms now use synthetic voices to read articles aloud, and about 20 percent of New Yorker subscribers listen to narrated stories.

Read moreThe rise of the AI newsreader: ElevenLabs eyes $22 billion valuation
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Time starts selling ad space that only bots can see

August 11, 2026

Time is selling ads made for AI crawlers instead of people, and the model raises as many questions as it answers about disclosure and trust.

Read moreTime starts selling ad space that only bots can see

USA Today Co. hires Palantir to mine audience data as search traffic drops

August 10, 2026

USA Today Co. will use Palantir's AI platform to convert anonymous readers into known, monetizable first-party relationships as search referrals decline.

Read moreUSA Today Co. hires Palantir to mine audience data as search traffic drops

Media buyers debate whether ads can sway AI search

August 10, 2026

Publishers are selling ads formatted for AI agents to read, but media buyers disagree on whether the tactic actually works.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreMedia buyers debate whether ads can sway AI search

AI won’t replace Creators. It will replace the work they hate.

August 8, 2026

What if the future of AI in media isn't replacing storytellers, but giving them better tools to tell better stories?

Read moreAI won’t replace Creators. It will replace the work they hate.

News Corp’s Thomson vows more AI lawsuits, calls out Perplexity and Brave

August 7, 2026

News Corp CEO Robert Thomson threatened new legal action against AI firms and their customers over scraped content.

Read moreNews Corp’s Thomson vows more AI lawsuits, calls out Perplexity and Brave

New York Times leans into video as search declines

August 7, 2026

The Times added 280,000 digital subscribers in Q2 2026, down from Q1, as CEO Meredith Kopit Levien blames declining search and touts video bets.

Read moreNew York Times leans into video as search declines

Cloudflare gives brands a new way to measure AI visibility

August 6, 2026

Cloudflare is giving marketers a new way to track whether AI assistants cite, mention or recommend their websites as AI search becomes a bigger source of discovery.

Read moreCloudflare gives brands a new way to measure AI visibility

Adobe brings Photoshop, Premiere and other creative tools into ChatGPT

August 6, 2026

Adobe’s new ChatGPT plugin puts Photoshop, Firefly, Premiere and dozens of other creative tools directly inside the AI chatbot.

Read moreAdobe brings Photoshop, Premiere and other creative tools into ChatGPT
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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