Can publishers sell ads to bots?
Oasy co-founder Choy Travers on generative engine advertising, the Perplexity cloaking fight, and why licensing deals leave 90 percent of publishers behind.

Oasy co-founder Choy Travers on generative engine advertising, the Perplexity cloaking fight, and why licensing deals leave 90 percent of publishers behind.

Cloudflare will block training and agent crawlers by default on ad-supported pages as it moves toward pay-per-use compensation.

The instinct to block AI bots understandable, but verifying bots protects your content while letting you compete for AI visibility.

Google is testing a program that pays publishers when their content significantly contributes to Gemini, AI Overviews or AI Mode.

Reuters has connected its MCP server to CuttingRoom, letting editors find and edit agency video through plain-language prompts.
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Made by Humans checks text, images, audio and video for synthetic manipulation before editors publish.

Journalists and open-source experts say AI manipulation, shrinking access to footage and rising costs are making visual verification harder.

USA Today Co. is reorganizing its audience operation as The New York Times creates a role focused on AI and off-platform discovery.

Arbiter, an AI tool from nonprofit SimPPL, is being tested to track emerging disinformation narratives.
TIME's COO on agent ads one month in: what advertisers are buying, why the AI stores what it scrapes, and what Perplexity got wrong.
