IAB drafts AI advertising measurement framework as agents replace human clicks
The trade group plans to publish the framework Nov. 12 as publishers push for credit when AI systems help shape a purchase.
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Thomson Reuters says it spent $40 million to build its own frontier AI model
The company started with an open-source foundation, then trained Thomson on proprietary legal, tax and Reuters content.
Brands are the biggest winners of ChatGPT’s traffic surge
OpenAI is quietly building an ad model on ChatGPT clicks, and publishers are footing the credibility bill.
The New York Times tests AI-generated summaries inside its own site search
The New York Times is testing AI-generated summaries in its own site search, built only from Times journalism, employees told Semafor.
OpenAI-licensed publishers got 48% more ChatGPT citations in June, study finds
The analysis found an OpenAI-linked citation premium on ChatGPT, while Google and Perplexity licensees saw no comparable advantage on their own platforms.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
Current top 10 US news sites lost 32% of traffic from 2024 peak
Across the current top 50, traffic was down 37% from July 2024, while generative AI accounted for just 0.4% of visits.
GB News cites automation as journalism job cuts continue in 2026
Press Gazette’s rolling tracker includes layoffs, proposed cuts and closures at GB News, BuzzFeed, the Associated Press and other outlets. The reasons behind them vary widely.
Google’s Backstory aims to speed up image verification for fact-checkers
The experimental DeepMind tool combines provenance checks, reverse image searches and context tracing. India Today uses it as a first pass, then verifies the results manually.
NCTJ finds UK news employers now expect advanced AI skills from graduates
The NCTJ surveyed 14 UK news organisations and found employers now want graduates who can prompt critically, check AI output and weigh ethics.
Cloudflare says blocking AI crawlers is pushing publishers into licensing deals
Cloudflare says default AI crawler blocking is creating scarcity that pushes AI companies to license publisher content, and pay-per-use is next.