Stop asking AI to make the old thing faster
Opportunity AI asks what your audience could get from you that they never could before.
Every new AI launch is making the backlash worse
Every new AI release lands the same way: better tool, more backlash. For newsrooms, the fix is a name someone can actually hold responsible.
Publishers don’t need to trust AI companies to work with them
The instinct to block AI bots understandable, but verifying bots protects your content while letting you compete for AI visibility.
The Druckenmiller op-ed proves AI detection was never the point
A billionaire's AI-written op-ed set off a credibility fight that no detector could have prevented.
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Publishers are fighting the wrong battle against AI
Keeping unauthorized AI crawlers out is an increasingly difficult game. That should change what publishers spend their energy fighting for.
Brands are the biggest winners of ChatGPT’s traffic surge
OpenAI is quietly building an ad model on ChatGPT clicks, and publishers are footing the credibility bill.
Time starts selling ad space that only bots can see
Time is selling ads made for AI crawlers instead of people, and the model raises as many questions as it answers about disclosure and trust.
What YouTube and Substack got right and wrong about AI slop
Two platforms announced two very different playbooks for handling AI slop, and one is going to age better than the other.
Why newsrooms are quietly retiring the AI byline
As AI writing spreads, publishers are learning that giving robots bylines can come with a cost.
The bots publishers should be letting through the door
Not every bot in your logs is an enemy. The ones publishers keep shutting out are often the ones building authority in AI answers.