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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Pete Pachal

Pete Pachal is the founder of The Media Copilot. In addition to producing the site’s newsletter and podcast, he also teaches courses on how journalists and communications professionals can apply AI tools to their work. Pete has a long career in journalism, previously holding senior roles in global newsrooms such as CoinDesk and Mashable. He’s appeared on Fox Business, CNN, and The Today Show as a thought leader in tech and AI. Pete also puts his encyclopedic knowledge of Doctor Who to good use on the popular podcast, Pull To Open.

Editorial illustration showing a glowing AI model behind a government barrier

The Fable 5 pullback turns AI availability into a planning problem

June 23, 2026

Anthropic's Fable 5 came and went in days. For anyone planning workflows around frontier models, access is now a moving variable.

Read moreThe Fable 5 pullback turns AI availability into a planning problem

EU publishes voluntary code on AI content transparency

June 15, 2026

The European Commission has published a voluntary Code of Practice on Transparency of AI-Generated Content.

Read moreEU publishes voluntary code on AI content transparency

Vibe coding for journalists: Build interactive stories without writing a single line of code

June 11, 2026

What if you could turn your investigation into an interactive experience in about 20 minutes?

Read moreVibe coding for journalists: Build interactive stories without writing a single line of code

A newspaper unionized because McClatchy put reporters’ names on AI content

June 11, 2026

McClatchy told reporters it would use their bylines on AI-generated stories whether they liked it or not. They unionized.

Read moreA newspaper unionized because McClatchy put reporters’ names on AI content

Reuters and Time flip the script on AI bots with blocking whitelists

June 10, 2026

Two major publishers are blocking all AI bots by default and only letting approved crawlers through.

Read moreReuters and Time flip the script on AI bots with blocking whitelists

German court rules Google is liable for false answers in AI Overviews

June 10, 2026

A German court says Google is on the hook when its AI Overviews wrong.

Read moreGerman court rules Google is liable for false answers in AI Overviews
Editorial illustration of a glowing data center with Gen Z graduates raising fists in protest

The AI industry has a Gen Z problem

June 9, 2026

Compute is getting pricey. Gen Z is booing AI. It's never been harder to be a change agent, but it's still possible.

Read moreThe AI industry has a Gen Z problem

Cloudflare CEO: Bots have overtaken human traffic online

June 5, 2026

For the first time, bots account for more web traffic than humans, according to Cloudflare data.

Read moreCloudflare CEO: Bots have overtaken human traffic online

Sitecore acquires GEO startup Scrunch for around $225 million

June 3, 2026

The deal puts AI answer-engine visibility tools into an enterprise CMS platform.

Read moreSitecore acquires GEO startup Scrunch for around $225 million
Google UK opt-out off switch

UK publishers can now opt out of Google AI Overveiws

June 3, 2026

The CMA says the opt-out mechanism is designed to give publishers negotiating power, not just traffic control.

Read moreUK publishers can now opt out of Google AI Overveiws
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What do 1,000 journalists and PR pros know about AI that you don't? They took AI Quick Start, a 1-hour live class from The Media Copilot. 94% satisfaction. Find out how to work smarter with AI in just 60 minutes. Get 20% off with the code AIPRO: https://mediacopilot.ai/

The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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