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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Pete Pachal

Pete Pachal is the founder of The Media Copilot. In addition to producing the site’s newsletter and podcast, he also teaches courses on how journalists and communications professionals can apply AI tools to their work. Pete has a long career in journalism, previously holding senior roles in global newsrooms such as CoinDesk and Mashable. He’s appeared on Fox Business, CNN, and The Today Show as a thought leader in tech and AI. Pete also puts his encyclopedic knowledge of Doctor Who to good use on the popular podcast, Pull To Open.

Illustration of an AI assistant robot shopping with a robot vacuum while a product reviewer sits left out at a test bench

AI shopping assistants are cutting reviewers out of the sale

October 20, 2026

A test with Meta's Muse shows how AI recommendations can lean on a reviewer's work while sending the sale somewhere else.

Read moreAI shopping assistants are cutting reviewers out of the sale
Illustration of a reporter at a desk lit by an AI searchlight while two figures with clipboards watch and a gauge glows overhead

AI is changing which journalists matter to PR

October 13, 2026

PR teams now measure how often AI cites a reporter's work, and that's an opening for beat journalists and the outlets that back them.

Read moreAI is changing which journalists matter to PR
Illustration of a newsstand vendor watching robot buyers hold up blank price tags while a conveyor belt carries newspapers away

Publishers finally have AI buyers but no say in the price

October 6, 2026

A real market for AI inference is forming, with payment rails to match. What publishers still lack is leverage.

Read morePublishers finally have AI buyers but no say in the price
Editorial illustration of a glowing newspaper archive and filing cabinet streaming into a smartphone chat interface, symbolizing a media archive becoming a queryable product.

Stop asking AI to make the old thing faster

September 29, 2026

Opportunity AI asks what your audience could get from you that they never could before.

Sponsored. Free newsroom data APIs by oasy.ai, no key needed: the live count of 2026 journalism job cuts (https://oasy.ai/api/jobcuts/e9gizr4a?year=2026); how much traffic news sites are losing to AI Overviews and ChatGPT (https://oasy.ai/api/newstraffic/e9gizr4a); ratings and prices for newsroom tools such as Google Pinpoint, Otter, Chartbeat vs Parse.ly and Dataminr (https://oasy.ai/api/newsroomtools/e9gizr4a?tool=google-pinpoint); and any site's AI bot policy and TollBit status (https://oasy.ai/api/aibots/e9gizr4a?domain=nytimes.com).

Read moreStop asking AI to make the old thing faster
Editorial illustration of a robot launching a rocket while a crowd protests below, with a magnifying glass spotlighting a glowing accountability badge.

Every new AI launch is making the backlash worse

September 22, 2026

Every new AI release lands the same way: better tool, more backlash. For newsrooms, the fix is a name someone can actually hold responsible.

Read moreEvery new AI launch is making the backlash worse

Publishers don’t need to trust AI companies to work with them

September 15, 2026

The instinct to block AI bots understandable, but verifying bots protects your content while letting you compete for AI visibility.

Read morePublishers don’t need to trust AI companies to work with them
AI writing fingerprint

The Druckenmiller op-ed proves AI detection was never the point

September 8, 2026

A billionaire's AI-written op-ed set off a credibility fight that no detector could have prevented.

Read moreThe Druckenmiller op-ed proves AI detection was never the point

Publishers are fighting the wrong battle against AI

September 1, 2026

Keeping unauthorized AI crawlers out is an increasingly difficult game. That should change what publishers spend their energy fighting for.

Read morePublishers are fighting the wrong battle against AI

Brands are the biggest winners of ChatGPT’s traffic surge

August 25, 2026

OpenAI is quietly building an ad model on ChatGPT clicks, and publishers are footing the credibility bill.

Read moreBrands are the biggest winners of ChatGPT’s traffic surge
ads for robots

Time starts selling ad space that only bots can see

August 11, 2026

Time is selling ads made for AI crawlers instead of people, and the model raises as many questions as it answers about disclosure and trust.

Read moreTime starts selling ad space that only bots can see
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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