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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Pete Pachal

Pete Pachal is the founder of The Media Copilot. In addition to producing the site’s newsletter and podcast, he also teaches courses on how journalists and communications professionals can apply AI tools to their work. Pete has a long career in journalism, previously holding senior roles in global newsrooms such as CoinDesk and Mashable. He’s appeared on Fox Business, CNN, and The Today Show as a thought leader in tech and AI. Pete also puts his encyclopedic knowledge of Doctor Who to good use on the popular podcast, Pull To Open.

Cate Blanchett Backs New AI Rights Nonprofit

May 12, 2026

RSL Media ia a nonprofit that wants to give every person a machine-readable way to control how AI uses their work.

Read moreCate Blanchett Backs New AI Rights Nonprofit

Why AI content labels keep failing the people who need them most

May 12, 2026

The Emily Hart case reveals a gap between what platforms promise on AI transparency and what users encounter in their feeds.

Read moreWhy AI content labels keep failing the people who need them most
Editorial still life of subscription cards and citation evidence with AI summary panels

Google tags AI overview links from publications you subscribe to

May 7, 2026

Google will now label AI search results from publications you pay for, part of a broader citation update.

Read moreGoogle tags AI overview links from publications you subscribe to

Scott Turow and Five Publishers Sue Meta Over AI Training Data

May 6, 2026

Scott Turow and five major publishers sued Meta for using copyrighted books to train its Llama AI model. The complaint cites pirate sites and internal messages about sidestepping licensing deals.

Read moreScott Turow and Five Publishers Sue Meta Over AI Training Data
Editorial illustration of a news article being poured into multiple media format containers

Why liquid content is harder than it looks

May 5, 2026

AI can pour any story into any format. The hard parts come after the pour.

Read moreWhy liquid content is harder than it looks

Why winning AI search means understanding reader intent before the click

April 28, 2026

Referral clicks from AI portals tend to be more engaged, but that’s only half the story. Publishers that map intent inside the chatbot will be the ones that grow.

Read moreWhy winning AI search means understanding reader intent before the click
typewriter with AI chatbot

Journalists are opening up about AI, but one mistake shows how fragile that progress is

April 21, 2026

As prominent journalists go public with their AI workflows, a plagiarism scandal at The New York Times reveals how quickly momentum can reverse

Read moreJournalists are opening up about AI, but one mistake shows how fragile that progress is

What an agentic newsroom will look like

April 14, 2026

The rise of agentic AI in newsrooms might actually lead to better human judgment, sources, and storytelling.

Read moreWhat an agentic newsroom will look like
breaking news summarized by AI

Breaking news is the one content type AI can’t replace

April 7, 2026

The zero-click future is real, but publishers who pair breaking news with timely explainers will define what comes next.

Read moreBreaking news is the one content type AI can’t replace

AI is killing web traffic. The publishers who thrive already saw it coming

March 24, 2026

In the AI era, audience quality matters more than audience size — and the publishers already adapting know exactly who they're building for.

Read moreAI is killing web traffic. The publishers who thrive already saw it coming
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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