AI agents can write the story, but they can’t get anyone to talk
AI agents are applying for freelance writing gigs, and their copy is passable. But there's a better way to put agents to work.
Meta’s scraping fight shows nobody has set the rules for AI agents
Publishers have every reason to be suspicious of Meta, but the bigger issue is that nobody has decided what AI agents are allowed to do.
AI answers run on a library nobody is paying for
AI buyers are starting to pay publishers when their content shows up in answers, but how to measure value is still an open question.
AI shopping assistants are cutting reviewers out of the sale
A test with Meta's Muse shows how AI recommendations can lean on a reviewer's work while sending the sale somewhere else.
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AI is changing which journalists matter to PR
PR teams now measure how often AI cites a reporter's work, and that's an opening for beat journalists and the outlets that back them.
Publishers finally have AI buyers but no say in the price
A real market for AI inference is forming, with payment rails to match. What publishers still lack is leverage.
Stop asking AI to make the old thing faster
Opportunity AI asks what your audience could get from you that they never could before.
Every new AI launch is making the backlash worse
Every new AI release lands the same way: better tool, more backlash. For newsrooms, the fix is a name someone can actually hold responsible.
Publishers don’t need to trust AI companies to work with them
The instinct to block AI bots understandable, but verifying bots protects your content while letting you compete for AI visibility.
The Druckenmiller op-ed proves AI detection was never the point
A billionaire's AI-written op-ed set off a credibility fight that no detector could have prevented.