Sitecore acquires GEO startup Scrunch for around $225 million
The deal puts AI answer-engine visibility tools into an enterprise CMS platform.
UK publishers can now opt out of Google AI Overveiws
The CMA says the opt-out mechanism is designed to give publishers negotiating power, not just traffic control.
OpenAI is turning ChatGPT into a performance ad channel
Ads on ChatGPT are growing more sophisticated with conversion-optimized campaigns.
The click is dying but the citation just got more valuable
Google's new AI ad formats could weaken publisher traffic further. But advertisers need credible answers, and that gives media new leverage.
Corporate America is starting to ration AI as costs skyrocket
Companies that rushed to adopt AI are now scrambling to rein in costs as bills multiply faster than returns.
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Some Publishers are turning AI into a revenue stream through Snowflake
Snowflake's Cortex platform is helping publishers license content for AI use, and some are already closing six-figure deals.
New report finds wide disparity in AI tollbooths for publishers
The same companies building AI products that strip publishers of traffic are now writing the rules for AI licensing.
CNN sues Perplexity over alleged AI copyright theft
CNN is suing Perplexity, arguing that a company “valued at tens of billions of dollars” should pay for the journalism it exploits.
Affiliate Marketing Faces a Reckoning as AI Overviews Reshape Traffic
Affiliate marketing is navigating a structural shift in how content discovery—and by whom.
YouTube Will Auto-Label AI-Generated Videos, and Make Those Labels Harder to Miss
YouTube is moving from voluntary disclosure to automatic detection when it comes to AI-generated content.