The click is dying but the citation just got more valuable
Google's new AI ad formats could weaken publisher traffic further. But advertisers need credible answers, and that gives media new leverage.

Google's new AI ad formats could weaken publisher traffic further. But advertisers need credible answers, and that gives media new leverage.

Companies that rushed to adopt AI are now scrambling to rein in costs as bills multiply faster than returns.

Snowflake's Cortex platform is helping publishers license content for AI use, and some are already closing six-figure deals.

The same companies building AI products that strip publishers of traffic are now writing the rules for AI licensing.

CNN is suing Perplexity, arguing that a company “valued at tens of billions of dollars” should pay for the journalism it exploits.
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Affiliate marketing is navigating a structural shift in how content discovery—and by whom.

YouTube is moving from voluntary disclosure to automatic detection when it comes to AI-generated content.

Early data on what AI search actually cites suggests a better incentive system for media, if you know how to feed the bots.

Google’s AI search push may kill the old web traffic model, but it shows how firmly the company still controls the future of information.

Andreessen Horowitz led a funding round in the AI search startup months after a media researcher identified it as a key vendor in the unlicensed publisher content market.
