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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Pete Pachal

Editorial still life of subscription cards and citation evidence with AI summary panels

Google tags AI overview links from publications you subscribe to

May 7, 2026

Google will now label AI search results from publications you pay for, part of a broader citation update.

Read moreGoogle tags AI overview links from publications you subscribe to
Stack of law books topped with a glowing copyright symbol and an AI icon in a courtroom setting

Scott Turow and Five Publishers Sue Meta Over AI Training Data

May 6, 2026

Scott Turow and five major publishers sued Meta for using copyrighted books to train its Llama AI model. The complaint cites pirate sites and internal messages about sidestepping licensing deals.

Read moreScott Turow and Five Publishers Sue Meta Over AI Training Data
Editorial illustration of a news article being poured into multiple media format containers

Why liquid content is harder than it looks

May 5, 2026

AI can pour any story into any format. The hard parts come after the pour.

Read moreWhy liquid content is harder than it looks
Illustration of a glowing digital funnel with icons flowing through it

Why winning AI search means understanding reader intent before the click

April 28, 2026

Referral clicks from AI portals tend to be more engaged, but that’s only half the story. Publishers that map intent inside the chatbot will be the ones that grow.

Read moreWhy winning AI search means understanding reader intent before the click
typewriter with AI chatbot

Journalists are opening up about AI, but one mistake shows how fragile that progress is

April 21, 2026

As prominent journalists go public with their AI workflows, a plagiarism scandal at The New York Times reveals how quickly momentum can reverse

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreJournalists are opening up about AI, but one mistake shows how fragile that progress is
Photo of a focused professional in an office setting

What an agentic newsroom will look like

April 14, 2026

The rise of agentic AI in newsrooms might actually lead to better human judgment, sources, and storytelling.

Read moreWhat an agentic newsroom will look like
breaking news summarized by AI

Breaking news is the one content type AI can’t replace

April 7, 2026

The zero-click future is real, but publishers who pair breaking news with timely explainers will define what comes next.

Read moreBreaking news is the one content type AI can’t replace
Hourglass with falling sand set against a declining red stock chart and silhouetted office figures

AI is killing web traffic. The publishers who thrive already saw it coming

March 24, 2026

In the AI era, audience quality matters more than audience size — and the publishers already adapting know exactly who they're building for.

Read moreAI is killing web traffic. The publishers who thrive already saw it coming
Digital tollbooth on a glowing information highway with AI bots queuing to pay for publisher content access

Arc XP integrates TollBit so publishers can charge AI bots for content access

March 23, 2026

Arc XP publishers can now block or charge AI bots for content access through a native TollBit integration.

Read moreArc XP integrates TollBit so publishers can charge AI bots for content access
Colin Jeavons on The Media Copilot podcast

When AI changes discovery, who gets paid?

March 19, 2026

As AI platforms reshape how people get information, publishers need to rethink not just business models, but purpose.

Read moreWhen AI changes discovery, who gets paid?
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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