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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Pete Pachal

Hourglass with falling sand set against a declining red stock chart and silhouetted office figures

AI is killing web traffic. The publishers who thrive already saw it coming

March 24, 2026

In the AI era, audience quality matters more than audience size — and the publishers already adapting know exactly who they're building for.

Read moreAI is killing web traffic. The publishers who thrive already saw it coming
Digital tollbooth on a glowing information highway with AI bots queuing to pay for publisher content access

Arc XP integrates TollBit so publishers can charge AI bots for content access

March 23, 2026

Arc XP publishers can now block or charge AI bots for content access through a native TollBit integration.

Read moreArc XP integrates TollBit so publishers can charge AI bots for content access
Colin Jeavons on The Media Copilot podcast

When AI changes discovery, who gets paid?

March 19, 2026

As AI platforms reshape how people get information, publishers need to rethink not just business models, but purpose.

Read moreWhen AI changes discovery, who gets paid?
Man at a news control desk surrounded by monitors showing breaking news headlines

Breaking news is up 103% on Google as AI Overviews gut everything else

March 17, 2026

AI Overviews have cut publisher search traffic nearly in half, but breaking news is way up.

Read moreBreaking news is up 103% on Google as AI Overviews gut everything else
Illustration of silhouetted people before a glowing shield labeled "SPUR" against an exploding digital globe

A global publisher alliance could change how AI accesses the web

March 17, 2026

The creation of SPUR marks the media industry's most organized attempt yet to force AI companies into paying for content.

Read moreA global publisher alliance could change how AI accesses the web
Illustration of an old encyclopedia transforming into streams of binary code flowing into a server rack

Encyclopedia Britannica sues OpenAI for training ChatGPT on its content

March 16, 2026

Britannica says OpenAI copied nearly 100,000 articles to train ChatGPT, then used the chatbot to steal its traffic.

Read moreEncyclopedia Britannica sues OpenAI for training ChatGPT on its content
Claude logo on a dark background

Claude rewards niche journalism in AI answers, study finds

March 12, 2026

A Muck Rack analysis of Claude’s citations finds that smaller and niche outlets often surface more than major publishers.

Read moreClaude rewards niche journalism in AI answers, study finds
Illustration of a lone man at a desk surrounded by glowing floating documents, representing a one-man newsroom

AI is making the one-man newsroom a reality

March 11, 2026

For Ricky Sutton, AI makes solo investigative reporting faster, cheaper, and powerful enough to rival a much bigger newsroom.

Read moreAI is making the one-man newsroom a reality
GEO dinner NYC

SEO took 20 years to master. GEO changes everything.

March 11, 2026

We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.

Read moreSEO took 20 years to master. GEO changes everything.
AI-generated illustration of a futuristic data facility with people walking among glowing data panels

Builders will define the agent workplace. Users will inherit it.

March 10, 2026

No-code agents still demand builder instincts, and the gap is widening between those who shape workflows and those forced to adapt. (Credit: Google Gemini)

Read moreBuilders will define the agent workplace. Users will inherit it.
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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