Building the newsroom AI playbook with journalists in the loop
Semafor’s AI strategy lead explains what works in real newsrooms and what happens when AI becomes the front door to news.
What critics get wrong about Cleveland.com’s AI rewrite experiment
The Cleveland Plain Dealer isn’t “replacing reporters with AI” so much as separating reporting from writing. That still raises hard questions.
Is journalism about to hit its ‘AI inflection point?’
Mainstream AI attention is turning “more content” into a newsroom coping strategy. Here’s the move that actually matters.
The worst thing AI did to misinformation was make it ordinary
AI is making scams and bad info routine. Journalists can't chase every lie, but they can teach people how to verify.
Stop chasing SEO. Start shaping what AI believes
Patterns are the new keywords. Both journalists and PR can earn trust via focused coverage—with receipts.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
AI and copyright: How media can decide between litigation or negotiation
Lawsuits set public rules. Contracts set private ones. Attorney Jason Henderson explores how leverage, timing, and context decide the path.
Ads in ChatGPT: a new revenue threat, or a new payout path for publishers?
OpenAI’s ad push could further drain publisher revenue—or finally make the value exchange measurable enough to charge for.
Teaching journalists to use AI without losing critical thinking
A tech-forward journalism professor unpacks how AI is changing how he teaches reporting and what it means for the entry-level jobs that are increasingly endangered.
The AI shift to agents is beginning, and newsrooms aren’t ready
Agents promise acceleration in knowledge work. Media can unlock it only with governance: provenance, policy, and traceable decisions.
Vibe coding is giving journalists the power to build, not just publish
AI empowers journalists to experiment with storytelling. The challenge: turning that enthusiasm into a strategy you can actually sustain.