AI is making the one-man newsroom a reality
For Ricky Sutton, AI makes solo investigative reporting faster, cheaper, and powerful enough to rival a much bigger newsroom.
SEO took 20 years to master. GEO changes everything.
We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.
Builders will define the agent workplace. Users will inherit it.
No-code agents still demand builder instincts, and the gap is widening between those who shape workflows and those forced to adapt. (Credit: Google Gemini)
Building the newsroom AI playbook with journalists in the loop
Semafor’s AI strategy lead explains what works in real newsrooms and what happens when AI becomes the front door to news.
What critics get wrong about Cleveland.com’s AI rewrite experiment
The Cleveland Plain Dealer isn’t “replacing reporters with AI” so much as separating reporting from writing. That still raises hard questions.
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Is journalism about to hit its ‘AI inflection point?’
Mainstream AI attention is turning “more content” into a newsroom coping strategy. Here’s the move that actually matters.
The worst thing AI did to misinformation was make it ordinary
AI is making scams and bad info routine. Journalists can't chase every lie, but they can teach people how to verify.
Stop chasing SEO. Start shaping what AI believes
Patterns are the new keywords. Both journalists and PR can earn trust via focused coverage—with receipts.
AI and copyright: How media can decide between litigation or negotiation
Lawsuits set public rules. Contracts set private ones. Attorney Jason Henderson explores how leverage, timing, and context decide the path.
Ads in ChatGPT: a new revenue threat, or a new payout path for publishers?
OpenAI’s ad push could further drain publisher revenue—or finally make the value exchange measurable enough to charge for.