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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Pete Pachal

Man at a news control desk surrounded by monitors showing breaking news headlines

Breaking news is up 103% on Google as AI Overviews gut everything else

March 17, 2026

AI Overviews have cut publisher search traffic nearly in half, but breaking news is way up.

Read moreBreaking news is up 103% on Google as AI Overviews gut everything else
Illustration of silhouetted people before a glowing shield labeled "SPUR" against an exploding digital globe

A global publisher alliance could change how AI accesses the web

March 17, 2026

The creation of SPUR marks the media industry's most organized attempt yet to force AI companies into paying for content.

Read moreA global publisher alliance could change how AI accesses the web
Illustration of an old encyclopedia transforming into streams of binary code flowing into a server rack

Encyclopedia Britannica sues OpenAI for training ChatGPT on its content

March 16, 2026

Britannica says OpenAI copied nearly 100,000 articles to train ChatGPT, then used the chatbot to steal its traffic.

Read moreEncyclopedia Britannica sues OpenAI for training ChatGPT on its content
Claude logo on a dark background

Claude rewards niche journalism in AI answers, study finds

March 12, 2026

A Muck Rack analysis of Claude’s citations finds that smaller and niche outlets often surface more than major publishers.

Read moreClaude rewards niche journalism in AI answers, study finds
Illustration of a lone man at a desk surrounded by glowing floating documents, representing a one-man newsroom

AI is making the one-man newsroom a reality

March 11, 2026

For Ricky Sutton, AI makes solo investigative reporting faster, cheaper, and powerful enough to rival a much bigger newsroom.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreAI is making the one-man newsroom a reality
GEO dinner NYC

SEO took 20 years to master. GEO changes everything.

March 11, 2026

We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.

Read moreSEO took 20 years to master. GEO changes everything.
AI-generated illustration of a futuristic data facility with people walking among glowing data panels

Builders will define the agent workplace. Users will inherit it.

March 10, 2026

No-code agents still demand builder instincts, and the gap is widening between those who shape workflows and those forced to adapt. (Credit: Google Gemini)

Read moreBuilders will define the agent workplace. Users will inherit it.

Building the newsroom AI playbook with journalists in the loop

March 5, 2026

Semafor’s AI strategy lead explains what works in real newsrooms and what happens when AI becomes the front door to news.

Read moreBuilding the newsroom AI playbook with journalists in the loop
AI newsroom

What critics get wrong about Cleveland.com’s AI rewrite experiment

March 3, 2026

The Cleveland Plain Dealer isn’t “replacing reporters with AI” so much as separating reporting from writing. That still raises hard questions.

Read moreWhat critics get wrong about Cleveland.com’s AI rewrite experiment
AI inflection point

Is journalism about to hit its ‘AI inflection point?’

February 24, 2026

Mainstream AI attention is turning “more content” into a newsroom coping strategy. Here’s the move that actually matters.

Read moreIs journalism about to hit its ‘AI inflection point?’
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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