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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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The Copilot

Hand holding a magnifying glass over a massive pile of crumpled newspaper pages next to a laptop

NewsGuard and Pangram are building an AI slop detector as content farms multiply

March 17, 2026

NewsGuard has flagged 3,000+ AI content farms and is now using AI itself to fight them.

Read moreNewsGuard and Pangram are building an AI slop detector as content farms multiply
Illustration of an old encyclopedia transforming into streams of binary code flowing into a server rack

Encyclopedia Britannica sues OpenAI for training ChatGPT on its content

March 16, 2026

Britannica says OpenAI copied nearly 100,000 articles to train ChatGPT, then used the chatbot to steal its traffic.

Read moreEncyclopedia Britannica sues OpenAI for training ChatGPT on its content

How AI search really works, with Josh Blyskal

March 13, 2026

What happens when the click disappears and AI becomes the middleman between your content and your audience?

Read moreHow AI search really works, with Josh Blyskal
Claude logo on a dark background

Claude rewards niche journalism in AI answers, study finds

March 12, 2026

A Muck Rack analysis of Claude’s citations finds that smaller and niche outlets often surface more than major publishers.

Read moreClaude rewards niche journalism in AI answers, study finds
Human hand on keyboard with ghostly AI agent hands working on floating task panels — illustrating Microsoft Copilot agentic workflows

Microsoft turns Microsoft 365 Copilot into a broader agentic work platform

March 12, 2026

Microsoft is pushing Copilot from chat assistant to enterprise work system — Wave 3 adds long-running agentic tasks, governance controls, and a new Frontier Suite bundle aimed at CIOs.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreMicrosoft turns Microsoft 365 Copilot into a broader agentic work platform
A mousetrap made of legal documents with a glowing chatbot interface as bait — illustrating Perplexity's entrapment argument against News Corp

Perplexity says News Corp tried to bait its chatbot into copyright infringement

March 11, 2026

Perplexity is fighting back in the Dow Jones copyright case — accusing publishers of using deceptive prompts to manufacture evidence of infringement.

Read morePerplexity says News Corp tried to bait its chatbot into copyright infringement
Scales of justice balancing news articles against AI servers — illustrating the push for statutory licensing of AI-trained content

A new licensing push could force AI companies to pay publishers for news

March 11, 2026

The fight over AI pay for news is moving from private deal rooms into policy

Read moreA new licensing push could force AI companies to pay publishers for news
GEO dinner NYC

SEO took 20 years to master. GEO changes everything.

March 11, 2026

We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.

Read moreSEO took 20 years to master. GEO changes everything.
AI-generated brush strokes merging into a productivity interface — illustrating Adobe's push into Microsoft 365 Copilot

Adobe expands Firefly and Photoshop AI while pushing into Microsoft 365 Copilot

March 10, 2026

Adobe is planting a flag inside Microsoft 365 Copilot while simultaneously expanding Photoshop and Firefly AI

Read moreAdobe expands Firefly and Photoshop AI while pushing into Microsoft 365 Copilot
LinkedIn logo as the central node in a glowing network graph, with AI search platforms orbiting around it

LinkedIn is now the top-cited domain in professional AI search, Profound says

March 10, 2026

LinkedIn is now the most-cited domain in professional AI search — a shift that matters for publishers, B2B brands, and anyone optimizing for how LLMs source their answers.

Read moreLinkedIn is now the top-cited domain in professional AI search, Profound says
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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