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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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The Copilot

Screenshot of an analytics dashboard with a chart and data table

Why small newsrooms choose Parse.ly for content analytics

February 3, 2026

When real-time dashboards don't match your publication rhythm, historical data tells a better story.

Read moreWhy small newsrooms choose Parse.ly for content analytics
Illustration of a man analyzing charts at a computer with the Parse.ly and Current logos above

Current turned analytics into editorial clarity with Parse.ly

February 2, 2026

The public broadcasting trade publication needed data that made sense for a small newsroom. They found it by focusing on what matters over weeks and months, not minutes.

Read moreCurrent turned analytics into editorial clarity with Parse.ly
Smartphone displaying a "Generative AI Overview" article on a wooden table

AI chatbots play favorites with a handful of top publishers, study finds

February 2, 2026

Research from British thinktank shows concentration patterns that likely extend beyond the UK.

Read moreAI chatbots play favorites with a handful of top publishers, study finds
Yahoo Scout mobile app showing home screen and search results with prominent source links highlighted in purple.

Yahoo’s new AI search actually wants you to click links

January 30, 2026

Scout positions itself as web-friendly alternative to Google and Perplexity.

Read moreYahoo’s new AI search actually wants you to click links
Kris-Hodgson-Bright on Media Copilot podcast

Teaching journalists to use AI without losing critical thinking

January 29, 2026

A tech-forward journalism professor unpacks how AI is changing how he teaches reporting and what it means for the entry-level jobs that are increasingly endangered. 

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreTeaching journalists to use AI without losing critical thinking
Hand holding a phone displaying the Google app

Google signals it may let publishers opt out of AI search features

January 29, 2026

UK regulatory pressure prompts the company to explore new controls — with caveats.

Read moreGoogle signals it may let publishers opt out of AI search features
Finger pressing delete button with video screens in background

YouTube is purging AI slop channels while pushing creators to use AI tools

January 29, 2026

The platform wants it both ways — and that tension matters for media companies.

Read moreYouTube is purging AI slop channels while pushing creators to use AI tools
Illustration of a giant orange lobster confronting hooded crypto scammers with Bitcoin coins flying

Chaos erupts after Anthropic forces Clawdbot rebrand

January 28, 2026

The viral AI assistant is now Moltbot — but not before crypto scammers hijacked its old accounts.

Read moreChaos erupts after Anthropic forces Clawdbot rebrand
BBC Broadcasting House newsroom with journalists at workstations

BBC shuts down social media investigations unit as AI disinformation surges

January 28, 2026

BBC Trending exposed AI-generated Holocaust scams on Facebook recently before being cut.

Read moreBBC shuts down social media investigations unit as AI disinformation surges
Abstract visualization of global news headlines with Australian content fading

Microsoft Copilot sidelines Australian journalism in AI news summaries, study finds

January 27, 2026

Only one-fifth of Copilot news responses link to Australian sources, raising alarm about AI-driven news deserts.

Read moreMicrosoft Copilot sidelines Australian journalism in AI news summaries, study finds
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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