Media buyers debate whether ads can sway AI search
Publishers are selling ads formatted for AI agents to read, but media buyers disagree on whether the tactic actually works.

Publishers are selling ads formatted for AI agents to read, but media buyers disagree on whether the tactic actually works.

What if the future of AI in media isn't replacing storytellers, but giving them better tools to tell better stories?

News Corp CEO Robert Thomson threatened new legal action against AI firms and their customers over scraped content.

The Times added 280,000 digital subscribers in Q2 2026, down from Q1, as CEO Meredith Kopit Levien blames declining search and touts video bets.

Cloudflare is giving marketers a new way to track whether AI assistants cite, mention or recommend their websites as AI search becomes a bigger source of discovery.
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Adobe’s new ChatGPT plugin puts Photoshop, Firefly, Premiere and dozens of other creative tools directly inside the AI chatbot.

Runtime Wire's founder Ryan Merket runs an AI newsroom that scanned 71,796 stories and published just 2.3 percent of them.

Five winners and three finalists told the Pulitzer judging committee they used AI in their reporting, the most since disclosure became mandatory in 2024.

ChatGPT users saw roughly twice as many ads per hour in July as in April, with mainstream brands replacing tech startups atop OpenAI's advertiser list.

Google now embeds publisher Top Stories carousels inside AI Overviews on 15-17% of trending news searches in the US and UK.
