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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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The Copilot

How AI search really works, with Josh Blyskal

March 13, 2026

What happens when the click disappears and AI becomes the middleman between your content and your audience?

Read moreHow AI search really works, with Josh Blyskal
Claude logo on a dark background

Claude rewards niche journalism in AI answers, study finds

March 12, 2026

A Muck Rack analysis of Claude’s citations finds that smaller and niche outlets often surface more than major publishers.

Read moreClaude rewards niche journalism in AI answers, study finds
Human hand on keyboard with ghostly AI agent hands working on floating task panels — illustrating Microsoft Copilot agentic workflows

Microsoft turns Microsoft 365 Copilot into a broader agentic work platform

March 12, 2026

Microsoft is pushing Copilot from chat assistant to enterprise work system — Wave 3 adds long-running agentic tasks, governance controls, and a new Frontier Suite bundle aimed at CIOs.

Read moreMicrosoft turns Microsoft 365 Copilot into a broader agentic work platform
A mousetrap made of legal documents with a glowing chatbot interface as bait — illustrating Perplexity's entrapment argument against News Corp

Perplexity says News Corp tried to bait its chatbot into copyright infringement

March 11, 2026

Perplexity is fighting back in the Dow Jones copyright case — accusing publishers of using deceptive prompts to manufacture evidence of infringement.

Read morePerplexity says News Corp tried to bait its chatbot into copyright infringement
Scales of justice balancing news articles against AI servers — illustrating the push for statutory licensing of AI-trained content

A new licensing push could force AI companies to pay publishers for news

March 11, 2026

The fight over AI pay for news is moving from private deal rooms into policy

Read moreA new licensing push could force AI companies to pay publishers for news
GEO dinner NYC

SEO took 20 years to master. GEO changes everything.

March 11, 2026

We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.

Read moreSEO took 20 years to master. GEO changes everything.
AI-generated brush strokes merging into a productivity interface — illustrating Adobe's push into Microsoft 365 Copilot

Adobe expands Firefly and Photoshop AI while pushing into Microsoft 365 Copilot

March 10, 2026

Adobe is planting a flag inside Microsoft 365 Copilot while simultaneously expanding Photoshop and Firefly AI

Read moreAdobe expands Firefly and Photoshop AI while pushing into Microsoft 365 Copilot
LinkedIn logo as the central node in a glowing network graph, with AI search platforms orbiting around it

LinkedIn is now the top-cited domain in professional AI search, Profound says

March 10, 2026

LinkedIn is now the most-cited domain in professional AI search — a shift that matters for publishers, B2B brands, and anyone optimizing for how LLMs source their answers.

Read moreLinkedIn is now the top-cited domain in professional AI search, Profound says
Dimly lit, mostly empty newsroom with moving boxes stacked around abandoned desks and one person still working

The 2026 journalism layoff wave is already worse than last year — and it’s only March

March 9, 2026

From the Washington Post to Nexstar to the New York Daily News, newsrooms are cutting at a pace that suggests a structural shift, not a cyclical correction.

Read moreThe 2026 journalism layoff wave is already worse than last year — and it’s only March
Smartphone displaying a "Generative AI Overview" article on a wooden table

Can’t ignore the data: Google’s AI Overviews have gutted news site traffic

March 9, 2026

A new analysis of 10 major tech and media outlets finds that Google search traffic has collapsed since AI Overviews rolled out, with some publishers losing more than 90 percent of their clicks.

Read moreCan’t ignore the data: Google’s AI Overviews have gutted news site traffic
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What do 1,000 journalists and PR pros know about AI that you don't? They took AI Quick Start, a 1-hour live class from The Media Copilot. 94% satisfaction. Find out how to work smarter with AI in just 60 minutes. Get 20% off with the code AIPRO: https://mediacopilot.ai/

The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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