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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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The Copilot

EU makes AI labels mandatory on authentic-looking images, audio and text

August 3, 2026

Starting August 2, companies must mark synthetic content designed to look real with visible AI labels and digital watermarks or face fines.

Read moreEU makes AI labels mandatory on authentic-looking images, audio and text

Time starts building ads for AI agents as bot traffic overtakes humans

July 31, 2026

Time is placing brand FAQs inside markdown pages aimed at AI crawlers, with Ally Bank and the Project Management Institute among its first buyers.

Read moreTime starts building ads for AI agents as bot traffic overtakes humans

AI “Earthquake” hits UK publisher digital revenue in Q1

July 30, 2026

UK publishers' total digital revenue fell 4.55% in Q1 2026 after four straight quarters of growth, driven partly by AI answers.

Read moreAI “Earthquake” hits UK publisher digital revenue in Q1

Reuters, BBC and Guardian chart distinct newsroom paths for using AI tools

July 30, 2026

Reuters, the BBC and The Guardian are adopting AI according to their distinct commercial, public-service and editorial mandates.

Read moreReuters, BBC and Guardian chart distinct newsroom paths for using AI tools

AI chat ads struggle to win consumer trust

July 29, 2026

A global survey found AI chat advertising still faces skepticism over quality, placement and brand safety.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreAI chat ads struggle to win consumer trust

ChatGPT blocks author-style requests as publishing safeguards tighten

July 29, 2026

OpenAI’s chatbot now redirects direct author-style requests, raising fresh questions for publishers about imitation, authorship and editorial AI rules.

Read moreChatGPT blocks author-style requests as publishing safeguards tighten

Meta licenses Newsmax journalism for AI search across Facebook and Instagram

July 29, 2026

Meta’s Newsmax license gives its AI search and discovery tools access to current and archived news content across Facebook, Instagram and WhatsApp.

Read moreMeta licenses Newsmax journalism for AI search across Facebook and Instagram

Muck Rack licenses MIT Technology Review for expanded AI news monitoring

July 28, 2026

Muck Rack has licensed MIT Technology Review’s full editorial coverage, including paywalled reporting, for its AI-focused communications monitoring platform.

Read moreMuck Rack licenses MIT Technology Review for expanded AI news monitoring
A businessman sits at a desk in a sparse home office, typing at a computer showing a blank website beside a headshot-generator form.

Qwoted bans AI-generated expert profiles as PR spam floods reporters’ inboxes

July 28, 2026

Qwoted says it is removing fake and AI-written PR accounts as fabricated experts reach major news outlets.

Read moreQwoted bans AI-generated expert profiles as PR spam floods reporters’ inboxes

Citing trusted news brands increases confidence in AI responses, UK Ipsos survey finds

July 28, 2026

A UK Ipsos survey for AOP finds that trust in cited news brands strongly shapes trust in AI-generated answers.

Read moreCiting trusted news brands increases confidence in AI responses, UK Ipsos survey finds
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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