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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Answer Engine

Big brands pile into ChatGPT ads as OpenAI scales up

August 4, 2026

ChatGPT users saw roughly twice as many ads per hour in July as in April, with mainstream brands replacing tech startups atop OpenAI's advertiser list.

Read moreBig brands pile into ChatGPT ads as OpenAI scales up

Google puts Top Stories inside AI Overviews, with a catch for publishers

August 3, 2026

Google now embeds publisher Top Stories carousels inside AI Overviews on 15-17% of trending news searches in the US and UK.

Read moreGoogle puts Top Stories inside AI Overviews, with a catch for publishers

AI “Earthquake” hits UK publisher digital revenue in Q1

July 30, 2026

UK publishers' total digital revenue fell 4.55% in Q1 2026 after four straight quarters of growth, driven partly by AI answers.

Read moreAI “Earthquake” hits UK publisher digital revenue in Q1

Meta licenses Newsmax journalism for AI search across Facebook and Instagram

July 29, 2026

Meta’s Newsmax license gives its AI search and discovery tools access to current and archived news content across Facebook, Instagram and WhatsApp.

Read moreMeta licenses Newsmax journalism for AI search across Facebook and Instagram

Citing trusted news brands increases confidence in AI responses, UK Ipsos survey finds

July 28, 2026

A UK Ipsos survey for AOP finds that trust in cited news brands strongly shapes trust in AI-generated answers.

Read moreCiting trusted news brands increases confidence in AI responses, UK Ipsos survey finds
A PR staffer views newsroom monitors displaying press releases overlaid with structured-data code and article templates.

Media OutReach bets on US newswires to boost AI visibility

July 27, 2026

Media OutReach Newswire now guarantees press release placements on USA Today and 770 US news sites to boost AI search visibility.

Read moreMedia OutReach bets on US newswires to boost AI visibility
Sitecore and Scrunch logos connected by an isometric cityscape with converging arrows

Sitecore acquires GEO startup Scrunch for around $225 million

June 3, 2026

The deal puts AI answer-engine visibility tools into an enterprise CMS platform.

Read moreSitecore acquires GEO startup Scrunch for around $225 million
People viewing a large screen displaying the Google "G" logo with credibility and authority labels

The end of 10 blue links is not the end of Google

May 21, 2026

Google’s AI search push may kill the old web traffic model, but it shows how firmly the company still controls the future of information.

Read moreThe end of 10 blue links is not the end of Google
Line chart comparing traffic trends for Google Discover, Search, and Facebook from 2023 to 2025

The click is dying. Publishers are bracing for what comes next

January 12, 2026

A new Reuters Institute report finds newsrooms shifting strategy as Google and ChatGPT reshape how people find news. The pivot may mean better journalism but fewer journalists.

Read moreThe click is dying. Publishers are bracing for what comes next

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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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