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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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journalism

Stack of old newspapers with a glowing neural network of lights rising from them

AP offers buyouts as AI and tech companies now drive revenue growth

April 13, 2026

Newspapers once built the AP. Now they are 10% of its revenue.

Read moreAP offers buyouts as AI and tech companies now drive revenue growth
Laptop displaying The New York Times homepage

New York Times cuts ties with freelancer over AI-assisted book review

April 3, 2026

Author-journalist Alex Preston admitted to using an AI tool that drew on a Guardian review without attribution.

Read moreNew York Times cuts ties with freelancer over AI-assisted book review
Annotated article draft about AI in journalism education with red and green editing comments

Journalism students are more skeptical of AI than their professors

April 2, 2026

A Northeastern ethics seminar put Claude in students' hands and they pushed back harder than the professor expected.

Read moreJournalism students are more skeptical of AI than their professors
Man at a news control desk surrounded by monitors showing breaking news headlines

Breaking news is up 103% on Google as AI Overviews gut everything else

March 17, 2026

AI Overviews have cut publisher search traffic nearly in half, but breaking news is way up.

Read moreBreaking news is up 103% on Google as AI Overviews gut everything else
Claude logo on a dark background

Claude rewards niche journalism in AI answers, study finds

March 12, 2026

A Muck Rack analysis of Claude’s citations finds that smaller and niche outlets often surface more than major publishers.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreClaude rewards niche journalism in AI answers, study finds
Illustration of a lone man at a desk surrounded by glowing floating documents, representing a one-man newsroom

AI is making the one-man newsroom a reality

March 11, 2026

For Ricky Sutton, AI makes solo investigative reporting faster, cheaper, and powerful enough to rival a much bigger newsroom.

Read moreAI is making the one-man newsroom a reality
AI newsroom

What critics get wrong about Cleveland.com’s AI rewrite experiment

March 3, 2026

The Cleveland Plain Dealer isn’t “replacing reporters with AI” so much as separating reporting from writing. That still raises hard questions.

Read moreWhat critics get wrong about Cleveland.com’s AI rewrite experiment
Bold graphic illustration of journalists surrounding an open policy book labeled Appropriate and Responsible, all gesturing in confusion

New Research: Newsroom AI policies strong on principles, weak on practice

February 27, 2026

A synthesis of 30 research papers finds most newsroom AI guidelines prioritize values over operational specifics — and almost none address procurement.

Read moreNew Research: Newsroom AI policies strong on principles, weak on practice
Two hands shaking over a stack of newspapers with a red shield icon, representing a content licensing deal

UK media giants launch coalition to demand AI licensing standards

February 26, 2026

Five of Britain's largest news organizations just issued a warning: Your journalism is being used to train AI systems without your permission.

Read moreUK media giants launch coalition to demand AI licensing standards
Illustration of a robotic hand on a keyboard surrounded by "Game Over" screens in an empty office

Videogame media takes another hit as Clickout fires human staff to pivot to AI editors

February 25, 2026

The marketing firm behind several gaming sites has laid off its human writers in favor of a skeleton crew managing AI-generated content.

Read moreVideogame media takes another hit as Clickout fires human staff to pivot to AI editors
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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