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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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AI tool Arbiter tracks emerging disinformation

September 10, 2026

Arbiter, an AI tool from nonprofit SimPPL, is being tested to track emerging disinformation narratives.

Read moreAI tool Arbiter tracks emerging disinformation

EU makes AI labels mandatory on authentic-looking images, audio and text

August 3, 2026

Starting August 2, companies must mark synthetic content designed to look real with visible AI labels and digital watermarks or face fines.

Read moreEU makes AI labels mandatory on authentic-looking images, audio and text

Meta licenses Newsmax journalism for AI search across Facebook and Instagram

July 29, 2026

Meta’s Newsmax license gives its AI search and discovery tools access to current and archived news content across Facebook, Instagram and WhatsApp.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreMeta licenses Newsmax journalism for AI search across Facebook and Instagram
Overhead view of a nighttime digital newsroom with journalists at monitors and a wall display showing a rapidly rising crawl counter beside a flatlined referral traffic graph

Meta now drives most AI agent traffic while sending publishers few visitors

July 17, 2026

DataDome logged 17.7 billion AI agent requests in Q2 2026, with Meta's crawlers generating most of the volume and almost no referral traffic back to sites.

Read moreMeta now drives most AI agent traffic while sending publishers few visitors
Stack of law books topped with a glowing copyright symbol and an AI icon in a courtroom setting

Scott Turow and Five Publishers Sue Meta Over AI Training Data

May 6, 2026

Scott Turow and five major publishers sued Meta for using copyrighted books to train its Llama AI model. The complaint cites pirate sites and internal messages about sidestepping licensing deals.

Read moreScott Turow and Five Publishers Sue Meta Over AI Training Data
Photo of Mark Zuckerberg, CEO of Meta

Meta abandons open-source AI strategy in pursuit of paid model

December 11, 2025

Mark Zuckerberg's company is developing a closed AI system codenamed Avocado, marking a major shift from its previous approach.

Read moreMeta abandons open-source AI strategy in pursuit of paid model
The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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