The end of 10 blue links is not the end of Google
Google’s AI search push may kill the old web traffic model, but it shows how firmly the company still controls the future of information.
traffic
Inside AI traffic’s 796% growth, and why it converts more ready-to-buy visitors
WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more decisive buyers.
The click is dying. Publishers are bracing for what comes next
A new Reuters Institute report finds newsrooms shifting strategy as Google and ChatGPT reshape how people find news. The pivot may mean better journalism but fewer journalists.