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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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traffic

Cloudflare CEO: Bots have overtaken human traffic online

June 5, 2026

For the first time, bots account for more web traffic than humans, according to Cloudflare data.

Read moreCloudflare CEO: Bots have overtaken human traffic online
Editorial illustration showing newspaper clippings being pulled into an AI search answer panel with a sponsored ad tag

The click is dying but the citation just got more valuable

June 2, 2026

Google's new AI ad formats could weaken publisher traffic further. But advertisers need credible answers, and that gives media new leverage.

Read moreThe click is dying but the citation just got more valuable

The end of 10 blue links is not the end of Google

May 21, 2026

Google’s AI search push may kill the old web traffic model, but it shows how firmly the company still controls the future of information.

Read moreThe end of 10 blue links is not the end of Google
GEO analytics

Inside AI traffic’s 796% growth, and why it converts more ready-to-buy visitors

May 7, 2026

WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more decisive buyers.

Read moreInside AI traffic’s 796% growth, and why it converts more ready-to-buy visitors

The click is dying. Publishers are bracing for what comes next

January 12, 2026

A new Reuters Institute report finds newsrooms shifting strategy as Google and ChatGPT reshape how people find news. The pivot may mean better journalism but fewer journalists.

Read moreThe click is dying. Publishers are bracing for what comes next

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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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