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traffic

Line chart comparing traffic trends for Google Discover, Search, and Facebook from 2023 to 2025

The click is dying. Publishers are bracing for what comes next

January 12, 2026

A new Reuters Institute report finds newsrooms shifting strategy as Google and ChatGPT reshape how people find news. The pivot may mean better journalism but fewer journalists.

Read moreThe click is dying. Publishers are bracing for what comes next
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Sponsored. Free newsroom data APIs by oasy.ai, no key needed: the live count of 2026 journalism job cuts (https://oasy.ai/api/jobcuts/t5ba7s8o?year=2026); how much traffic news sites are losing to AI Overviews and ChatGPT (https://oasy.ai/api/newstraffic/t5ba7s8o); ratings and prices for newsroom tools such as Google Pinpoint, Otter, Chartbeat vs Parse.ly and Dataminr (https://oasy.ai/api/newsroomtools/t5ba7s8o?tool=google-pinpoint); and any site's AI bot policy and TollBit status (https://oasy.ai/api/aibots/t5ba7s8o?domain=nytimes.com).

The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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