Adobe unveiled a sweeping set of artificial intelligence updates to its Firefly creative platform Tuesday, led by a new agentic assistant that can orchestrate complex, multi-step workflows across Photoshop, Premiere, Lightroom, Illustrator, and other Creative Cloud apps from a single conversational interface.
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The centerpiece is Firefly AI Assistant, powered by Adobe’s new creative agent. Instead of manually navigating between tools, creators describe what they want in plain language and the assistant handles the sequencing — pulling assets, applying edits, generating content, and routing work for review in Frame.io. Adobe says the assistant maintains context and progress across sessions, so creators can pick up where they left off without starting over.
“Adobe is leading the shift into a new era of agentic creativity, where you direct how your work takes shape and your perspective, voice and taste become the most powerful creative instruments of all,” said David Wadhwani, president of Adobe’s Creativity & Productivity Business.
The assistant ships with a library of pre-built Creative Skills — purpose-built routines for tasks like retouching portrait photos with consistent presets or generating content across social channels. Creators can also build and save their own. Adobe says the assistant will learn individual preferences over time, including preferred tools, workflows, and aesthetic choices.
Firefly AI Assistant will enter public beta in the coming weeks. New video and image editing features go live today.
Adobe also announced significant upgrades to Firefly Video Editor, adding studio-quality audio tools, color grading controls, and direct access to Adobe Stock’s catalog of more than 800 million licensed assets.
Two new image editing tools round out the release. Precision Flow lets creators generate a wide range of results from a single prompt and browse variations using a slider — from subtle shifts to dramatic transformations — without starting over. AI Markup gives creators hands-on control over where edits land, using a brush, rectangle tool, or reference images to place objects, sketch elements, or adjust lighting directly on the canvas.
Firefly’s roster of third-party AI models grows to more than 30 with the addition of Kling 3.0 and Kling 3.0 Omni. Kling 3.0 is optimized for fast, high-quality production with smart storyboarding and audio-visual sync. The Omni variant adds control over shot duration, camera angle, and character movement across multi-shot sequences. They join Google’s Nano Banana 2 and Veo 3.1, Runway Gen-4.5, Luma AI’s Ray3.14, Black Forest Labs’ FLUX.2 [pro], ElevenLabs’ Multilingual v2, and Topaz Lab’s Topaz Astra, among others.
Adobe is also bringing Firefly AI Assistant’s capabilities to third-party AI models including Anthropic’s Claude, allowing creators to access Adobe tools from within other AI surfaces.
The agentic workflow model addresses a persistent bottleneck for content teams: the friction of moving work across multiple tools and manually coordinating handoffs. By collapsing that into a conversational interface, Adobe is pitching Firefly as infrastructure for high-volume content production — not just individual creative projects.
The Frame.io integration is particularly relevant for editorial and production teams. Stakeholders can review work and leave feedback directly in Frame.io, and the assistant will interpret that feedback and apply changes automatically, shortening the review-to-publish cycle.
Adobe positions Firefly as “a category of one” — an all-in-one creative AI studio combining its own commercially safe models with the industry’s top third-party models, professional-grade editing tools, and now an agentic orchestration layer.
Firefly plans are available at firefly.adobe.com.
Adobe has been steadily building out Firefly’s AI capabilities, including expanding Firefly and Photoshop AI into Microsoft 365 Copilot and launching Quick Cut, an AI video editing tool that turns raw footage into a rough cut automatically.
