Adobe is bringing more than 70 of its creative and productivity tools into Slack, giving workers a way to create images, edit video or turn a project brief into a PDF without opening a separate Adobe app.
The company announced Adobe for Slack Wednesday. It is available to Slack Business+ and Enterprise+ customers on desktop, web and mobile.
The integration includes tools from Firefly, Adobe Express, Photoshop, Premiere, Acrobat, InDesign, Illustrator, Lightroom and Adobe Stock.
Adobe says users can ask Slackbot to find material from conversations, files, channels and Slack Canvases, then use that material to create something new. A spreadsheet could become a visual or PDF. A collection of event photos could have its backgrounds removed and lighting adjusted. An approved campaign image could be resized for several social platforms.
“Slack is where work happens, and where AI is turning conversation into action,” Slack Chief Product Officer Jaime DeLanghe said in Adobe’s announcement.
DeLanghe described Adobe as an example of a Model Context Protocol app in Slack, or an open standard originally developed by Anthropic that allows AI systems to connect with outside tools and information.
Adobe has been taking the same basic idea to other AI platforms. It brought more than 70 tools to ChatGPT in August and has integrations with Claude and Microsoft Copilot. Adobe says Gemini support is coming.
Although, there are limits to what the Slack version is intended to replace.
Adobe says users who need more creative control, pixel-level precision or deeper document tools can move their work into its full applications. In Slack, the focus is on tasks that can be handled through conversation: creating a first version, resizing an asset, cleaning up images or turning existing material into something shareable.
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That is somewhat different from Firefly’s AI Assistant, which Adobe has presented as a way to carry out more involved, multi-step creative work.
For newsrooms and publishers, Adobe for Slack could put basic creative tools closer to the people who need them. Social teams, audience editors and branded-content staff often coordinate work in Slack already. Instead of moving a file between several programs for a simple resize or cleanup, some of that work could now happen inside the conversation.
But using Slack context raises a basic question for organizations about what information the app can access.
Adobe says Slackbot can draw from conversations, files, channels and Canvases when a user asks it to. News organizations using the integration would therefore need to understand those permissions, particularly in channels containing unpublished or sensitive material.
Users can try the Adobe app without an Adobe account. Signing in adds generative AI features, access to Creative Cloud files, more tools and continuity between sessions.
It is part of a larger shift toward putting AI tools inside software workers already use. Microsoft has pursued a similar strategy with its push to make Copilot an enterprise work platform.
Adobe is making a related bet. People may be more likely to use its creative tools if they do not have to leave the conversation to find them.
