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The Media Copilot

How AI is changing Media, journalism and content creation

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News

Can’t ignore the data: Google’s AI Overviews have gutted news site traffic

March 9, 2026

A new analysis of 10 major tech and media outlets finds that Google search traffic has collapsed since AI Overviews rolled out, with some publishers losing more than 90 percent of their clicks.

Read moreCan’t ignore the data: Google’s AI Overviews have gutted news site traffic

Iran floods the zone with AI war propaganda. Journalists can’t keep up

March 5, 2026

As AI-generated videos spread false battle claims across social media, fact-checkers and newsrooms face a verification crisis in real time.

Read moreIran floods the zone with AI war propaganda. Journalists can’t keep up

Meta signs $50M-a-year AI content deal with News Corp

March 4, 2026

The three-year agreement gives Meta access to Wall Street Journal content and other News Corp brands for chatbot responses and model training.

Read moreMeta signs $50M-a-year AI content deal with News Corp

AP tells staff AI resistance is ‘futile’ as newsroom tensions mount

March 4, 2026

The wire service's leadership is pushing for broader AI adoption, even as rank-and-file journalists say the tools threaten their jobs.

Read moreAP tells staff AI resistance is ‘futile’ as newsroom tensions mount
Bold graphic illustration of journalists surrounding an open policy book labeled Appropriate and Responsible, all gesturing in confusion

New Research: Newsroom AI policies strong on principles, weak on practice

February 27, 2026

A synthesis of 30 research papers finds most newsroom AI guidelines prioritize values over operational specifics — and almost none address procurement.

Read moreNew Research: Newsroom AI policies strong on principles, weak on practice

UK media giants launch coalition to demand AI licensing standards

February 26, 2026

Five of Britain's largest news organizations just issued a warning: Your journalism is being used to train AI systems without your permission.

Read moreUK media giants launch coalition to demand AI licensing standards
Painterly illustration of a journalist and translucent AI ghost typing on laptops in a dimly lit newsroom

A columnist asked Gemini to write his column. The result was good, and that’s the problem

February 26, 2026

Neil Steinberg’s annual AI column experiment found Gemini 3.0 nailing his voice while casually inventing a scene that never happened.

Read moreA columnist asked Gemini to write his column. The result was good, and that’s the problem
Macro photo-illustration of a human eye inside a camera lens with a cracking digital grid pattern on the iris

Microsoft report: current media authentication tools aren’t ready for the AI content flood

February 26, 2026

A new Microsoft study finds content credentialing standards exist but adoption is fragmented — and warns of “sociotechnical provenance attacks” designed to exploit user perception.

Read moreMicrosoft report: current media authentication tools aren’t ready for the AI content flood

Adobe Firefly’s Quick Cut turns raw footage into a first-cut video in seconds

February 25, 2026

A new AI-powered beta feature handles the blank-timeline problem for time-constrained creators — automatically assembling clips into a structured draft.

Read moreAdobe Firefly’s Quick Cut turns raw footage into a first-cut video in seconds

Videogame media takes another hit as Clickout fires human staff to pivot to AI editors

February 25, 2026

The marketing firm behind several gaming sites has laid off its human writers in favor of a skeleton crew managing AI-generated content.

Read moreVideogame media takes another hit as Clickout fires human staff to pivot to AI editors
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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