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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Smartphone displaying a "Generative AI Overview" article on a wooden table

Can’t ignore the data: Google’s AI Overviews have gutted news site traffic

March 9, 2026

A new analysis of 10 major tech and media outlets finds that Google search traffic has collapsed since AI Overviews rolled out, with some publishers losing more than 90 percent of their clicks.

Read moreCan’t ignore the data: Google’s AI Overviews have gutted news site traffic
Dimly lit, mostly empty newsroom with moving boxes stacked around abandoned desks and one person still working

The 2026 journalism layoff wave is already worse than last year — and it’s only March

March 9, 2026

From the Washington Post to Nexstar to the New York Daily News, newsrooms are cutting at a pace that suggests a structural shift, not a cyclical correction.

Read moreThe 2026 journalism layoff wave is already worse than last year — and it’s only March

She’s building an AI that replaces your news feed, your analyst, and maybe your morning routine

February 26, 2026

An inside look at Gnomi, the startup trying to turn chaos into clarity and headlines into real time intelligence

Read moreShe’s building an AI that replaces your news feed, your analyst, and maybe your morning routine
Illustration of a robotic hand on a keyboard surrounded by "Game Over" screens in an empty office

Videogame media takes another hit as Clickout fires human staff to pivot to AI editors

February 25, 2026

The marketing firm behind several gaming sites has laid off its human writers in favor of a skeleton crew managing AI-generated content.

Read moreVideogame media takes another hit as Clickout fires human staff to pivot to AI editors
AI-generated illustration of a newsroom with a network of connected media icons and the Mediahuis logo

Mediahuis builds AI agent pipeline for routine news reporting

February 24, 2026

The European publisher is testing interconnected AI tools to automate first-line news and free up human reporters.

Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.

Read moreMediahuis builds AI agent pipeline for routine news reporting
Illustration of a coal miner in a hard hat, representing AI labor

Guardian launches year-long AI reporting initiative focused on workers, not tech executives

February 24, 2026

The series will examine how AI is transforming work and power across industries, from Amazon warehouses to Hollywood writers' rooms.

Read moreGuardian launches year-long AI reporting initiative focused on workers, not tech executives
A journalist works at her desk late at night while a translucent AI duplicate made of code sits beside her typing on an identical laptop

A reporter spent 20 hours building an AI to replace herself. It almost worked

February 9, 2026

Platformer journalist Ella Markianos created "Claudella" to test whether AI could do her job — and discovered it already can do much of it.

Read moreA reporter spent 20 hours building an AI to replace herself. It almost worked
Illustration of connected people icons representing a network

CUNY picks 23 global news leaders for AI journalism cohort

January 27, 2026

The program focuses on ethical frameworks and strategic decision-making as AI embeds itself in newsrooms.

Read moreCUNY picks 23 global news leaders for AI journalism cohort
Abstract visualization of global news headlines with Australian content fading

Microsoft Copilot sidelines Australian journalism in AI news summaries, study finds

January 27, 2026

Only one-fifth of Copilot news responses link to Australian sources, raising alarm about AI-driven news deserts.

Read moreMicrosoft Copilot sidelines Australian journalism in AI news summaries, study finds
Conceptual illustration showing a newspaper page dissolving into digital particles that flow toward a glowing smartphone displaying a chat interface, representing the transformation of news consumption through AI.

AI in Newsrooms 2026: How AI Will Change Reporting

January 5, 2026

From chatbot distribution to AI agents, leading voices from BBC, WSJ, NYT and others predict a year of major change.

Read moreAI in Newsrooms 2026: How AI Will Change Reporting
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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