Current top 10 US news sites lost 32% of traffic from 2024 peak
Across the current top 50, traffic was down 37% from July 2024, while generative AI accounted for just 0.4% of visits.
first-party data
800 staffers want USA Today Co. to walk away from Palantir
Unionized employees at 31 USA Today Co. newsrooms say the Palantir deal creates a conflict of interest and threatens reader data security.
USA Today Co. hires Palantir to mine audience data as search traffic drops
USA Today Co. will use Palantir's AI platform to convert anonymous readers into known, monetizable first-party relationships as search referrals decline.
Alliance for Audited Media opens ethical AI certification to publishers
The move signals a push to bring industry-wide accountability to AI adoption in newsrooms.
Comparing Admiral, BlueConic, and Permutive for first-party data collection
How publishers should choose between a $50/month data collection tool and enterprise CDPs that cost 100x more.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
What you need to know about Admiral’s data security
Before you trust Admiral with visitor email addresses and behavioral data, here's what to check about encryption, access controls, and compliance certifications.
Why newsrooms choose Admiral for first-party data collection
As third-party cookies disappear and privacy regulations tighten, publishers need affordable ways to collect visitor data. Admiral offers a first-party data solution that starts at $50 per month—but is budget pricing enough?
How Golf.com built a first-party data engine with giveaways using Admiral
The sports publication discovered that free golf gear—clubs, trolleys, apparel—could do more than engage readers. It could build a sustainable first-party data strategy on a small newsroom budget.
What newsrooms need to know about BlueConic security before signing a contract
The customer data platform delivers real results but consolidates reader information in ways that demand careful due diligence.
What it takes to implement BlueConic at a regional newspaper
Six months, dedicated technical resources, and executive buy-in. Here's what The Post and Courier's churn reduction actually required.