IAB blueprint highlights gaps in measuring AI’s sales impact
The IAB says publishers and advertisers can measure some AI visibility and activity, but connecting that influence reliably to downstream sales remains difficult.

The IAB says publishers and advertisers can measure some AI visibility and activity, but connecting that influence reliably to downstream sales remains difficult.
David Buttle says the market for AI's use of news is still lawless. SPUR is betting that collective action can change that.

Anthropic, Google, Microsoft and OpenAI support a proposed robots.txt signal for opting out of AI training, though publishers would still depend on companies honoring it.

Google must provide U.K. publishers with click data by Dec. 3, and some say they want that information before changing how their content appears in AI features.

Manchester Evening News editor Sarah Lester says Google’s AI summaries and the BBC’s local expansion are putting pressure on publishers’ reach and revenue.
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Google Search revenue grew 12% in the third quarter as executives said AI Mode still monetizes at a lower rate than traditional search.

The New York Times alleges Brave scraped copyrighted content and distributed it to AI companies including Anthropic, Perplexity and xAI.

NLA Media Access has launched a free service that pools publisher data to identify possible content scraping and support licensing or legal action.

Alphabet reported $127.6 billion in quarterly revenue as Google Search and Cloud both posted year-over-year growth.

Meta postponed its revised business terms by three weeks as publishers, trade groups and regulators continue raising concerns.
