What TIME learned from a month of selling ads to bots
TIME's COO on agent ads one month in: what advertisers are buying, why the AI stores what it scrapes, and what Perplexity got wrong.
TIME's COO on agent ads one month in: what advertisers are buying, why the AI stores what it scrapes, and what Perplexity got wrong.

The government says a ruling against OpenAI could threaten national security and put smaller publishers at a disadvantage.

Reuters is selling access to its journalism archive dating to 1987 in five languages through Snowflake Marketplace under licensed terms.

The trade group plans to publish the framework Nov. 12 as publishers push for credit when AI systems help shape a purchase.

The company started with an open-source foundation, then trained Thomson on proprietary legal, tax and Reuters content.
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The analysis found an OpenAI-linked citation premium on ChatGPT, while Google and Perplexity licensees saw no comparable advantage on their own platforms.

Apple has approached news publishers about a pay-per-use compensation plan for Siri AI, with a reported budget starting at $100 million.

Unionized employees at 31 USA Today Co. newsrooms say the Palantir deal creates a conflict of interest and threatens reader data security.

Publishers are selling ads formatted for AI agents to read, but media buyers disagree on whether the tactic actually works.

Google now embeds publisher Top Stories carousels inside AI Overviews on 15-17% of trending news searches in the US and UK.
