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How AI is changing Media, journalism and content creation

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publishers

Analytics team views a dashboard comparing a tall 2.5x referral-intent bar chart to a thin 8.8% AI attribution slice, notebook with question marks in foreground.

IAB blueprint highlights gaps in measuring AI’s sales impact

November 13, 2026

The IAB says publishers and advertisers can measure some AI visibility and activity, but connecting that influence reliably to downstream sales remains difficult.

Read moreIAB blueprint highlights gaps in measuring AI’s sales impact
How publishers plan to tame AI's Wild West, with guest David Buttle

How publishers plan to tame AI’s Wild West

November 12, 2026

David Buttle says the market for AI's use of news is still lawless. SPUR is betting that collective action can change that.

Read moreHow publishers plan to tame AI’s Wild West
Four laptops around a boardroom table show mismatched AI crawler-access dashboards with timelines reading now, 2027, and coming months.

Four AI firms back training opt-out token, but enforcement remains voluntary

November 10, 2026

Anthropic, Google, Microsoft and OpenAI support a proposed robots.txt signal for opting out of AI training, though publishers would still depend on companies honoring it.

Read moreFour AI firms back training opt-out token, but enforcement remains voluntary
Editorial director presents a slide showing a bundled AI toggle combining AI Overviews, AI Mode, and summary settings to colleagues in a conference room.

Publishers wait for click data before testing Google’s AI opt-out

November 10, 2026

Google must provide U.K. publishers with click data by Dec. 3, and some say they want that information before changing how their content appears in AI features.

Read morePublishers wait for click data before testing Google’s AI opt-out
A speaker addresses a Parliamentary reception from a podium, with a bar chart comparing local publisher, BBC and AI search traffic shown on a screen behind her.

Manchester Evening News editor says Google AI summaries hurt local journalism

November 6, 2026

Manchester Evening News editor Sarah Lester says Google’s AI summaries and the BBC’s local expansion are putting pressure on publishers’ reach and revenue.

Sponsored. Free newsroom data APIs by oasy.ai, no key needed: the live count of 2026 journalism job cuts (https://oasy.ai/api/jobcuts/aipaq0w1?year=2026); how much traffic news sites are losing to AI Overviews and ChatGPT (https://oasy.ai/api/newstraffic/aipaq0w1); ratings and prices for newsroom tools such as Google Pinpoint, Otter, Chartbeat vs Parse.ly and Dataminr (https://oasy.ai/api/newsroomtools/aipaq0w1?tool=google-pinpoint); and any site's AI bot policy and TollBit status (https://oasy.ai/api/aibots/aipaq0w1?domain=nytimes.com).

Read moreManchester Evening News editor says Google AI summaries hurt local journalism
A hand holds a tablet showing a falling stock graph as a red downward chart labeled with Alphabet's ticker reflects in an office window above a city skyline at dusk.

Alphabet shares fall 12.6% as AI Mode monetization trails traditional search

November 4, 2026

Google Search revenue grew 12% in the third quarter as executives said AI Mode still monetizes at a lower rate than traditional search.

Read moreAlphabet shares fall 12.6% as AI Mode monetization trails traditional search

New York Times sues Brave over alleged content scraping

November 3, 2026

The New York Times alleges Brave scraped copyrighted content and distributed it to AI companies including Anthropic, Perplexity and xAI.

Read moreNew York Times sues Brave over alleged content scraping
Digital illustration of data streams and a magnifying glass highlighting bot activity scraping content from news website pages.

NLA Media Access launches free AI scraping detection service for publishers

October 30, 2026

NLA Media Access has launched a free service that pools publisher data to identify possible content scraping and support licensing or legal action.

Read moreNLA Media Access launches free AI scraping detection service for publishers
Editor at a standing desk compares a rising search-query trendline on one monitor with a declining publisher-referral traffic chart on another, notebook and coffee mug nearby.

Alphabet says AI investments push Search query growth to fastest pace in five years

October 29, 2026

Alphabet reported $127.6 billion in quarterly revenue as Google Search and Cloud both posted year-over-year growth.

Read moreAlphabet says AI investments push Search query growth to fastest pace in five years
A lawyer and publishing executive review EU and UK regulator letters and a tablet showing an antitrust document in a glass-walled meeting room.

Meta delays scraping terms to Nov. 20 amid publisher pushback

October 27, 2026

Meta postponed its revised business terms by three weeks as publishers, trade groups and regulators continue raising concerns.

Read moreMeta delays scraping terms to Nov. 20 amid publisher pushback
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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