What it takes to implement BlueConic at a regional newspaper
Six months, dedicated technical resources, and executive buy-in. Here's what The Post and Courier's churn reduction actually required.
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AI slop site hijacks student newspaper’s domain, and the fix costs $1,500
The CU Independent's struggle shows how smaller newsrooms lack resources to fight AI-powered identity theft.
Siri-Gemini partnership lets Apple, Google fend off upstart rivals
But the partnership could raise fresh antitrust questions.
Why regional newsrooms choose BlueConic for audience data unification
A customer data platform built for media organizations helps newspapers consolidate scattered reader information, reduce churn, and personalize content without enterprise-level technical teams.
AI isn’t taking your clicks. It’s taking your credibility
Blocking crawlers won’t stop your reporting from being remixed. It just hands the narrative to whoever shows up in the answer.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
Anthropic’s new Cowork tool brings agentic AI to everyday newsroom tasks
The feature lets Claude access folders on your Mac to automate reports, expenses and file management. But there are risks.
The click is dying. Publishers are bracing for what comes next
A new Reuters Institute report finds newsrooms shifting strategy as Google and ChatGPT reshape how people find news. The pivot may mean better journalism but fewer journalists.
Young Americans now spend 3 hours a week listening to AI-generated music
Morgan Stanley survey signals growing acceptance of AI content among Gen Z and millennials.
How The Post and Courier cut subscriber churn 40 percent with unified reader data
The Charleston, S.C., daily collapsed scattered audience data into BlueConic profiles, then used behavioral targeting to keep paying readers.
Google’s AI Inbox reads every message you receive. Source protection just got more complicated
News organizations should decide now which accounts get AI features and which stay manual