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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Steve Baragona

Steve Baragona is an award-winning science writer and editor with more than 20 years of experience in digital and broadcast journalism. He has written about science, technology, the environment, agriculture and health for Smithsonian Magazine, Voice of America and others. He spent eight years in research labs before deciding that writing about science was more fun than doing it. That decision led to a master’s degree in science and medical journalism from The University of North Carolina at Chapel Hill. His work has won accolades from the Association for International Broadcasting, the New York Festivals TV & Film Awards, the Chesapeake AP Broadcasters Association and others. In his free time, he likes to grow vegetables and make music.

Sonix Review: The Most Accurate AI Transcription Tool for Professionals

March 6, 2026

Sonix delivered the best accuracy in our hands-on testing and offers editing tools that export directly to Premiere and Final Cut — but it'll cost you.

Read moreSonix Review: The Most Accurate AI Transcription Tool for Professionals

Good Tape Review: The Transcription Tool Built for Journalists Who Protect Their Sources

March 5, 2026

Born in a Copenhagen newsroom, Good Tape offers the strongest security of any transcription platform we tested — with a few accuracy trade-offs.

Read moreGood Tape Review: The Transcription Tool Built for Journalists Who Protect Their Sources

Otter AI Review: The All-Around Transcription Tool That Still Hits the Sweet Spot

March 4, 2026

The original AI transcription app delivers strong accuracy, useful features and a fair price — making it the best pick for most journalists.

Read moreOtter AI Review: The All-Around Transcription Tool That Still Hits the Sweet Spot

Descript Review: Powerful for Audio & Video Creators, Overkill for Basic Transcription

March 3, 2026

Descript can remove filler words from your actual audio and generate video avatars — but if all you need is a transcript, you're paying for tools you won't use.

Read moreDescript Review: Powerful for Audio & Video Creators, Overkill for Basic Transcription

The Best AI Transcription Tools for Journalists

March 2, 2026

Here's which one is best for your workflow — and why accuracy, security and price matter differently for different journalists.

Read moreThe Best AI Transcription Tools for Journalists

Google Pinpoint Review: Free Transcription That’s Good Enough for Most Journalists

March 2, 2026

Google's free research tool won't win any accuracy awards, but for budget-conscious reporters it's hard to argue with the price.

Read moreGoogle Pinpoint Review: Free Transcription That’s Good Enough for Most Journalists

Chartbeat vs. Parse.ly: Two approaches to the same newsroom problem

February 5, 2026

One platform watches your audience in real time; the other reveals what your audience has been telling you for months.

Read moreChartbeat vs. Parse.ly: Two approaches to the same newsroom problem

Can you trust Parse.ly with your audience analytics data?

February 4, 2026

The content analytics platform promises privacy-first data collection, but newsrooms should understand what it tracks and where it stores information.

Read moreCan you trust Parse.ly with your audience analytics data?

Why small newsrooms choose Parse.ly for content analytics

February 3, 2026

When real-time dashboards don't match your publication rhythm, historical data tells a better story.

Read moreWhy small newsrooms choose Parse.ly for content analytics

Current turned analytics into editorial clarity with Parse.ly

February 2, 2026

The public broadcasting trade publication needed data that made sense for a small newsroom. They found it by focusing on what matters over weeks and months, not minutes.

Read moreCurrent turned analytics into editorial clarity with Parse.ly
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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