The Media Copilot
How AI is changing Media, journalism and content creation
A new analysis of 10 major tech and media outlets finds that Google search traffic has collapsed since AI Overviews rolled out, with some publishers losing more than 90 percent of their clicks.
Patterns are the new keywords. Both journalists and PR can earn trust via focused coverage—with receipts.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
Blocking crawlers won’t stop your reporting from being remixed. It just hands the narrative to whoever shows up in the answer.
On-device AI assistants are becoming superagents, and it'll soon be the job of every brand and media company to get their attention.
As AI adoption accelerates, publishers face a volatile mix of legal battles, product bets, and renewed pressure to prove what only humans can do.
