Inside the AI scraping economy nobody wants to talk about
A shadow market of data middlemen is converting publisher work into fuel for AI agents, and the legal system is doing little to stop them.

A shadow market of data middlemen is converting publisher work into fuel for AI agents, and the legal system is doing little to stop them.

WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more decisive buyers.

We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.

For decades, “good enough” content worked. A well-optimized article, a competent explanation of a topic, or a detailed blog post could still earn rankings and drive organic traffic. Key Takeaways That era has ended. Today, authenticity and radical transparency set the competitive baseline for content that ranks and delivers measurable results to businesses. With generative …

A new analysis of 10 major tech and media outlets finds that Google search traffic has collapsed since AI Overviews rolled out, with some publishers losing more than 90 percent of their clicks.

Patterns are the new keywords. Both journalists and PR can earn trust via focused coverage—with receipts.

Blocking crawlers won’t stop your reporting from being remixed. It just hands the narrative to whoever shows up in the answer.

On-device AI assistants are becoming superagents, and it'll soon be the job of every brand and media company to get their attention.

As AI adoption accelerates, publishers face a volatile mix of legal battles, product bets, and renewed pressure to prove what only humans can do.
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