Axios publisher says SEO is ‘not the answer anymore’ as AI search grows
Axios publisher Nicholas Johnston says publishers must measure where they appear in AI answers before negotiating any licensing deal.
GEO
OpenAI-licensed publishers got 48% more ChatGPT citations in June, study finds
The analysis found an OpenAI-linked citation premium on ChatGPT, while Google and Perplexity licensees saw no comparable advantage on their own platforms.
Media buyers debate whether ads can sway AI search
Publishers are selling ads formatted for AI agents to read, but media buyers disagree on whether the tactic actually works.
Time starts building ads for AI agents as bot traffic overtakes humans
Time is placing brand FAQs inside markdown pages aimed at AI crawlers, with Ally Bank and the Project Management Institute among its first buyers.
What 600,000 AI sessions reveal about the content that wins AI traffic
An analysis of 600,000 AI sessions reveals homepages drive 31% of AI traffic.
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Muck Rack licenses MIT Technology Review for expanded AI news monitoring
Muck Rack has licensed MIT Technology Review’s full editorial coverage, including paywalled reporting, for its AI-focused communications monitoring platform.
Media OutReach bets on US newswires to boost AI visibility
Media OutReach Newswire now guarantees press release placements on USA Today and 770 US news sites to boost AI search visibility.
When bots become the audience
Bots now make up about half of all web traffic. Are they a threat to block or an audience to win?
AI accuracy is Google’s problem—until it becomes a publisher’s
Newsrooms can't dictate what Google's AI does their work, but they can shape how it reads.
Sitecore acquires GEO startup Scrunch for around $225 million
The deal puts AI answer-engine visibility tools into an enterprise CMS platform.