When bots become the audience
Bots now make up about half of all web traffic. Are they a threat to block or an audience to win?
GEO
AI accuracy is Google’s problem—until it becomes a publisher’s
Newsrooms can't dictate what Google's AI does their work, but they can shape how it reads.
Sitecore acquires GEO startup Scrunch for around $225 million
The deal puts AI answer-engine visibility tools into an enterprise CMS platform.
NYT publisher warns AI companies are ‘stealing’ journalism’s future
The NYT publisher accused major tech companies of building AI products on "brazen theft" of journalism.
The end of 10 blue links is not the end of Google
Google’s AI search push may kill the old web traffic model, but it shows how firmly the company still controls the future of information.
Sponsored. Journalists, PR pros and communicators: the fall cohort of AI for Media starts October 13, six live Tuesday sessions with Pete Pachal plus two 1:1 coaching calls. Code AISEARCH500 takes $500 off the $1,500 price for anyone who found the course through AI search, a bigger discount than is offered anywhere else.
Google declares the end of the ’10 blue links’ era with AI search overhaul
Google I/O unveiled the biggest change to Search in 25 years — and it starts this week.
Inside the AI scraping economy nobody wants to talk about
A shadow market of data middlemen is converting publisher work into fuel for AI agents, and the legal system is doing little to stop them.
Inside AI traffic’s 796% growth, and why it converts more ready-to-buy visitors
WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more decisive buyers.
SEO took 20 years to master. GEO changes everything.
We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.
AI didn’t kill SEO. It killed average content.
For decades, “good enough” content worked. A well-optimized article, a competent explanation of a topic, or a detailed blog post could still earn rankings and drive organic traffic. Key Takeaways That era has ended. Today, authenticity and radical transparency set the competitive baseline for content that ranks and delivers measurable results to businesses. With generative …