Publishers rebuild newsroom org charts for a post-Google search era
USA Today Co. is reorganizing its audience operation as The New York Times creates a role focused on AI and off-platform discovery.
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What TIME learned from a month of selling ads to bots
TIME's COO on agent ads one month in: what advertisers are buying, why the AI stores what it scrapes, and what Perplexity got wrong.
Publishers are fighting the wrong battle against AI
Keeping unauthorized AI crawlers out is an increasingly difficult game. That should change what publishers spend their energy fighting for.
Axios publisher says SEO is ‘not the answer anymore’ as AI search grows
Axios publisher Nicholas Johnston says publishers must measure where they appear in AI answers before negotiating any licensing deal.
OpenAI-licensed publishers got 48% more ChatGPT citations in June, study finds
The analysis found an OpenAI-linked citation premium on ChatGPT, while Google and Perplexity licensees saw no comparable advantage on their own platforms.
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Media buyers debate whether ads can sway AI search
Publishers are selling ads formatted for AI agents to read, but media buyers disagree on whether the tactic actually works.
Time starts building ads for AI agents as bot traffic overtakes humans
Time is placing brand FAQs inside markdown pages aimed at AI crawlers, with Ally Bank and the Project Management Institute among its first buyers.
What 600,000 AI sessions reveal about the content that wins AI traffic
An analysis of 600,000 AI sessions reveals homepages drive 31% of AI traffic.
Muck Rack licenses MIT Technology Review for expanded AI news monitoring
Muck Rack has licensed MIT Technology Review’s full editorial coverage, including paywalled reporting, for its AI-focused communications monitoring platform.
Media OutReach bets on US newswires to boost AI visibility
Media OutReach Newswire now guarantees press release placements on USA Today and 770 US news sites to boost AI search visibility.