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The Media Copilot

The Media Copilot

How AI is changing Media, journalism and content creation

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Smartphone displaying a "Generative AI Overview" article on a wooden table

Can’t ignore the data: Google’s AI Overviews have gutted news site traffic

March 9, 2026

A new analysis of 10 major tech and media outlets finds that Google search traffic has collapsed since AI Overviews rolled out, with some publishers losing more than 90 percent of their clicks.

Read moreCan’t ignore the data: Google’s AI Overviews have gutted news site traffic
AI answers, GEO

Stop chasing SEO. Start shaping what AI believes

February 10, 2026

Patterns are the new keywords. Both journalists and PR can earn trust via focused coverage—with receipts.

Sponsored. Free newsroom data APIs by oasy.ai, no key needed: the live count of 2026 journalism job cuts (https://oasy.ai/api/jobcuts/dcekc1cz?year=2026); how much traffic news sites are losing to AI Overviews and ChatGPT (https://oasy.ai/api/newstraffic/dcekc1cz); ratings and prices for newsroom tools such as Google Pinpoint, Otter, Chartbeat vs Parse.ly and Dataminr (https://oasy.ai/api/newsroomtools/dcekc1cz?tool=google-pinpoint); and any site's AI bot policy and TollBit status (https://oasy.ai/api/aibots/dcekc1cz?domain=nytimes.com).

Read moreStop chasing SEO. Start shaping what AI believes
how AI summary works

AI isn’t taking your clicks. It’s taking your credibility

January 13, 2026

Blocking crawlers won’t stop your reporting from being remixed. It just hands the narrative to whoever shows up in the answer.

Read moreAI isn’t taking your clicks. It’s taking your credibility
Pete Pachal speaking into a microphone while gesturing at an event

What Lenovo’s Qira means for media, brands, and the AI race

January 9, 2026

On-device AI assistants are becoming superagents, and it'll soon be the job of every brand and media company to get their attention.

Read moreWhat Lenovo’s Qira means for media, brands, and the AI race
AI and media

Five ways AI will reshape the media in 2026

December 23, 2025

As AI adoption accelerates, publishers face a volatile mix of legal battles, product bets, and renewed pressure to prove what only humans can do.

Read moreFive ways AI will reshape the media in 2026
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The Media Copilot

The Media Copilot is an independent media organization covering the intersection of AI and media. Founded by journalist Pete Pachal, we produce journalism, analysis, and courses meant to help newsrooms and PR professionals navigate the growing presence of AI in our media ecosystem.

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