Sitecore acquires GEO startup Scrunch for around $225 million
The deal puts AI answer-engine visibility tools into an enterprise CMS platform.
GEO
NYT publisher warns AI companies are ‘stealing’ journalism’s future
The NYT publisher accused major tech companies of building AI products on "brazen theft" of journalism.
The end of 10 blue links is not the end of Google
Google’s AI search push may kill the old web traffic model, but it shows how firmly the company still controls the future of information.
Google declares the end of the ’10 blue links’ era with AI search overhaul
Google I/O unveiled the biggest change to Search in 25 years — and it starts this week.
Inside the AI scraping economy nobody wants to talk about
A shadow market of data middlemen is converting publisher work into fuel for AI agents, and the legal system is doing little to stop them.
Inside AI traffic’s 796% growth, and why it converts more ready-to-buy visitors
WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more decisive buyers.
SEO took 20 years to master. GEO changes everything.
We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.
AI didn’t kill SEO. It killed average content.
For decades, “good enough” content worked. A well-optimized article, a competent explanation of a topic, or a detailed blog post could still earn rankings and drive organic traffic. What do 1,000 journalists and PR pros know about AI that you don't? They took AI Quick Start, a 1-hour live class from The Media Copilot. 94% …
Can’t ignore the data: Google’s AI Overviews have gutted news site traffic
A new analysis of 10 major tech and media outlets finds that Google search traffic has collapsed since AI Overviews rolled out, with some publishers losing more than 90 percent of their clicks.
Stop chasing SEO. Start shaping what AI believes
Patterns are the new keywords. Both journalists and PR can earn trust via focused coverage—with receipts.