Yahoo CEO calls AI search an ‘existential issue’ for publishers
Jim Lanzone says AI answers are disrupting the long-standing exchange between publishers and search engines.
GEO
Google adds more inline links across AI Search, tests publisher profiles in AI Mode
Google is increasing links across its AI Search experiences and testing clickable creator and publisher profiles in AI Mode.
Publishers test AI search strategies as Google referrals fall 40%
Google referrals to publishers fell 40% in a year as some outlets experiment with ways to improve visibility in AI-generated answers.
AI is changing which journalists matter to PR
PR teams now measure how often AI cites a reporter's work, and that's an opening for beat journalists and the outlets that back them.
What publishers should get from AI besides money
AI referrals are tiny but valuable, Google is shaky ground, and a licensing check is only half the deal. Bombora's Jaime Schultheis explains.
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Axios says AI is breaking the link economy
Similarweb data cited by Axios shows U.S. web traffic to roughly 100 top news sites fell to 47.6 million visits in August.
Can publishers sell ads to bots?
Oasy co-founder Choy Travers on generative engine advertising, the Perplexity cloaking fight, and why licensing deals leave 90 percent of publishers behind.
Publishers rebuild newsroom org charts for a post-Google search era
USA Today Co. is reorganizing its audience operation as The New York Times creates a role focused on AI and off-platform discovery.
What TIME learned from a month of selling ads to bots
TIME's COO on agent ads one month in: what advertisers are buying, why the AI stores what it scrapes, and what Perplexity got wrong.
Publishers are fighting the wrong battle against AI
Keeping unauthorized AI crawlers out is an increasingly difficult game. That should change what publishers spend their energy fighting for.