Inside AI traffic’s 796% growth, and why it converts more ready-to-buy visitors
WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more decisive buyers.
GEO
SEO took 20 years to master. GEO changes everything.
We're launching a new dinner series for media and communications leaders that tackles the emerging field of GEO.
AI didn’t kill SEO. It killed average content.
For decades, “good enough” content worked. A well-optimized article, a competent explanation of a topic, or a detailed blog post could still earn rankings and drive organic traffic. What do 1,000 journalists and PR pros know about AI that you don't? They took AI Quick Start, a 1-hour live class from The Media Copilot. 94% …
Can’t ignore the data: Google’s AI Overviews have gutted news site traffic
A new analysis of 10 major tech and media outlets finds that Google search traffic has collapsed since AI Overviews rolled out, with some publishers losing more than 90 percent of their clicks.
Stop chasing SEO. Start shaping what AI believes
Patterns are the new keywords. Both journalists and PR can earn trust via focused coverage—with receipts.
AI isn’t taking your clicks. It’s taking your credibility
Blocking crawlers won’t stop your reporting from being remixed. It just hands the narrative to whoever shows up in the answer.
What Lenovo’s Qira means for media, brands, and the AI race
On-device AI assistants are becoming superagents, and it'll soon be the job of every brand and media company to get their attention.
Five ways AI will reshape the media in 2026
As AI adoption accelerates, publishers face a volatile mix of legal battles, product bets, and renewed pressure to prove what only humans can do.