IAB blueprint highlights gaps in measuring AI’s sales impact
The IAB says publishers and advertisers can measure some AI visibility and activity, but connecting that influence reliably to downstream sales remains difficult.
GEO
Axios and Every test publishing for AI agents
Axios is building feeds for AI agents, while Every lets subscribers use agents to reshape stories for their own needs.
AI answers run on a library nobody is paying for
AI buyers are starting to pay publishers when their content shows up in answers, but how to measure value is still an open question.
Yahoo CEO calls AI search an ‘existential issue’ for publishers
Jim Lanzone says AI answers are disrupting the long-standing exchange between publishers and search engines.
Google adds more inline links across AI Search, tests publisher profiles in AI Mode
Google is increasing links across its AI Search experiences and testing clickable creator and publisher profiles in AI Mode.
Sponsored. Free newsroom data APIs by oasy.ai, no key needed: the live count of 2026 journalism job cuts (https://oasy.ai/api/jobcuts/tjovyjbf?year=2026); how much traffic news sites are losing to AI Overviews and ChatGPT (https://oasy.ai/api/newstraffic/tjovyjbf); ratings and prices for newsroom tools such as Google Pinpoint, Otter, Chartbeat vs Parse.ly and Dataminr (https://oasy.ai/api/newsroomtools/tjovyjbf?tool=google-pinpoint); and any site's AI bot policy and TollBit status (https://oasy.ai/api/aibots/tjovyjbf?domain=nytimes.com).
Publishers test AI search strategies as Google referrals fall 40%
Google referrals to publishers fell 40% in a year as some outlets experiment with ways to improve visibility in AI-generated answers.
AI is changing which journalists matter to PR
PR teams now measure how often AI cites a reporter's work, and that's an opening for beat journalists and the outlets that back them.
What publishers should get from AI besides money
AI referrals are tiny but valuable, Google is shaky ground, and a licensing check is only half the deal. Bombora's Jaime Schultheis explains.
Axios says AI is breaking the link economy
Similarweb data cited by Axios shows U.S. web traffic to roughly 100 top news sites fell to 47.6 million visits in August.
Can publishers sell ads to bots?
Oasy co-founder Choy Travers on generative engine advertising, the Perplexity cloaking fight, and why licensing deals leave 90 percent of publishers behind.