What publishers should get from AI besides money
AI referrals are tiny but valuable, Google is shaky ground, and a licensing check is only half the deal. Bombora's Jaime Schultheis explains.
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Axios says AI is breaking the link economy
Similarweb data cited by Axios shows U.S. web traffic to roughly 100 top news sites fell to 47.6 million visits in August.
Can publishers sell ads to bots?
Oasy co-founder Choy Travers on generative engine advertising, the Perplexity cloaking fight, and why licensing deals leave 90 percent of publishers behind.
Publishers rebuild newsroom org charts for a post-Google search era
USA Today Co. is reorganizing its audience operation as The New York Times creates a role focused on AI and off-platform discovery.
What TIME learned from a month of selling ads to bots
TIME's COO on agent ads one month in: what advertisers are buying, why the AI stores what it scrapes, and what Perplexity got wrong.
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Publishers are fighting the wrong battle against AI
Keeping unauthorized AI crawlers out is an increasingly difficult game. That should change what publishers spend their energy fighting for.
Axios publisher says SEO is ‘not the answer anymore’ as AI search grows
Axios publisher Nicholas Johnston says publishers must measure where they appear in AI answers before negotiating any licensing deal.
OpenAI-licensed publishers got 48% more ChatGPT citations in June, study finds
The analysis found an OpenAI-linked citation premium on ChatGPT, while Google and Perplexity licensees saw no comparable advantage on their own platforms.
Media buyers debate whether ads can sway AI search
Publishers are selling ads formatted for AI agents to read, but media buyers disagree on whether the tactic actually works.
Time starts building ads for AI agents as bot traffic overtakes humans
Time is placing brand FAQs inside markdown pages aimed at AI crawlers, with Ally Bank and the Project Management Institute among its first buyers.