Publishers rethink audience engagement as referral traffic falls
Speakers at a London media conference described newsletters, creator-led journalism and AI tools as ways to strengthen audience relationships.
audience engagement
Arc XP launches Compass to personalize news home pages
Compass adapts home pages for returning readers while letting editors pin, boost or bury stories.
Reach plans net cut of 160 editorial jobs, prioritizing engaged time over views
Reach plans to cut about 160 net editorial jobs while making engaged time a key measure of newsroom performance.
New York Post launches Hamilton AI chatbot in effort to retain readers
The New York Post is rolling out an AI personalization suite named Hamilton, built on Google Cloud, across its Android and iOS apps.
The rise of the AI newsreader: ElevenLabs eyes $22 billion valuation
Major newsrooms now use synthetic voices to read articles aloud, and about 20 percent of New Yorker subscribers listen to narrated stories.
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Why newsrooms choose Utopia Analytics for comment moderation
AI-powered moderation lets publishers maintain reader engagement without burning out editorial staff.
Should publishers trust Utopia Analytics with comment data? It depends
The Finnish AI moderation platform promises GDPR compliance—but publishers need to ask harder questions before signing.
How one Greek publisher reclaimed 80% of moderation time with AI
An AI moderation system helped a major Greek news site keep comments open, cut manual review time, and triple reader participation.
What newsrooms need to know about BlueConic security before signing a contract
The customer data platform delivers real results but consolidates reader information in ways that demand careful due diligence.
What it takes to implement BlueConic at a regional newspaper
Six months, dedicated technical resources, and executive buy-in. Here's what The Post and Courier's churn reduction actually required.